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Acquisition Strategy
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Introduction: Acquisition Strategy
The Two Major Customer Acquisition Models
Scalable vs. Unscalable Channels
Understanding Your Startup's Stage of Growth
The Major Acquisition Lanes
Project: Pick your Acquisition Lanes (Acquisition Strategy Part 2)
How to Identify the Right Acquisition Channel
Project: Define your Goals and Constraints (Acquisition Strategy Part 3)
How to Evaluate Acquisition Channels
Project: Create Your Acquisition Strategy (Part 4)
Template: Acquisition Strategy
Example: Acquisition Strategy Completed
Spreadsheet: Acquisition Channels
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Project: Pick your Acquisition Lanes (Acquisition Strategy Part 2)
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Project: Pick your Acquisition Lanes (Acquisition Strategy Part 2)

Learning Objectives

Estimated time: 15 mins

Make a copy of the Acquisition Strategy project template if you haven’t yet already.