Project: Define Your Retention Motion

Log your decision in the Master Strategy Project → Growth Motions section. For retention, capture:

1. Motion choice: Product-led, Sales-led, or Hybrid.
2. Viability: Mark as Viable Now or Viable Later.
3. Analysis of viability: Why is it viable or not yet? (e.g. product complexity, ARPU, customer expectations, current team capacity).
4. System alignment: How well does this motion align with your:
   • Guardrails (CAC, ARPU, payback, budget)
   • Foundational Five (esp. product + market fits)
   • Alignment factors (velocity, commitment, cost)
   • Story System (how your retention motion reinforces your core story and customer journey)

👉When put together, you should have a short strategic narrative like:

“We are pursuing a p*roduct-led retention motion. This motion is Viable Now because [strategic analysis]. It aligns with our [guardrails, foundation, alignment factors, story system] in the following way [insert reasoning].*