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Project
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minute read
Project: Define Your Retention Motion
Log your decision in the Master Strategy Project → Growth Motions section. For retention, capture:
- Motion choice: Product-led, Sales-led, or Hybrid.
- Viability: Mark as Viable Now or Viable Later.
- Analysis of viability: Why is it viable or not yet? (e.g. product complexity, ARPU, customer expectations, current team capacity).
- System alignment: How well does this motion align with your:
- Guardrails (CAC, ARPU, payback, budget)
- Foundational Five (esp. product + market fits)
- Alignment factors (velocity, commitment, cost)
- Story System (how your retention motion reinforces your core story and customer journey)
When put together, you should have a short strategic narrative like:
“We are pursuing a product-led retention motion. This motion is Viable Now because [strategic analysis]. It aligns with our [guardrails, foundation, alignment factors, story system] in the following way [insert reasoning].