Project: Launch Your Strategic Partnership Program

The 30-Day Partnership Sprint

This project will take you from zero to active partnership conversations in one month.

Week 1: Foundation and Research

Day 1-2: Partnership Strategy (4 hours total)

1. Define your partnership goals
   • What do you want to achieve? (Revenue, distribution, credibility, etc.)
   • What can you offer partners?
   • What does success look like?
2. Map your ecosystem
   • Who reaches your target customers?
   • Who could benefit from your product/expertise?
   • Who do you admire in your space?

Day 3-5: Target Research (6 hours total)

1. Create your target list (25-30 prospects)
   • 8-10 content partners (influencers, newsletters, podcasts)
   • 8-10 distribution partners (complementary companies)
   • 4-6 strategic advisors (industry experts)
   • 4-6 platform partners (marketplaces, communities)
2. Deep research each target
   • Recent activity and content
   • Current partnerships
   • Growth stage and goals
   • Contact information

Day 6-7: Message Development (3 hours total)

1. Write email templates for each partner type
2. Customize opening lines for top 10 targets
3. Prepare supporting materials (one-pager, deck, media kit)

Week 2: Initial Outreach

Daily Task: Send 2-3 personalized emails (30 minutes/day)

Email Sequence:

• Day 1: Send to top 5 priority targets
• Day 2-3: Send to next 10 targets
• Day 4-5: Send to remaining targets
• Day 6-7: Follow up on any responses

Focus on quality: Each email should be genuinely personalized and valuable.

Week 3: Follow-Up and Conversations

Response Management:

• Respond to all replies within 24 hours
• Schedule calls with interested partners
• Send additional information as requested
• Follow up with non-responders (one time only)

Conversation Framework:

1. Understand their goals and challenges
2. Explore potential collaboration areas
3. Discuss partnership structures
4. Agree on next steps

Week 4: Partnership Development

Active Conversations:

• Negotiate partnership terms
• Create partnership agreements
• Plan initial collaboration projects
• Set success metrics and timelines

Pipeline Development:

• Research new targets based on learnings
• Refine messaging based on feedback
• Build relationships with engaged prospects
• Plan month 2 outreach strategy

Success Metrics for Your Sprint

Week 1: Complete research and target list

‍Week 2: 20+ outreach emails sent, 5+ responses received

‍Week 3: 2+ partnership conversations scheduled

‍Week 4: 1+ partnership agreement in development

Tools You'll Need

Free Tools:

• Gmail for email outreach
• Google Sheets for tracking
• Calendly for meeting scheduling
• Loom for video messages

Paid Tools (Optional):

• Apollo.io for contact research ($49/month)
• Mixmax for email tracking ($12/month)
• Canva for creating partnership materials ($12/month)

Partnership Email Templates

Template 1: Content Partnership

Subject: Collaboration idea for [their audience]

Hi [Name],

Loved your recent [specific content piece]—especially [specific insight]. The [specific point] really resonated with our experience building [your product].

We've been gathering some fascinating data about [relevant topic] that I think your audience would find valuable. Specifically, we've discovered [interesting insight] that goes against conventional wisdom.

Would you be interested in collaborating on a piece about this? We could share exclusive data and insights, and you'd have full editorial control over how it's presented.

We've done similar collaborations with [relevant publication] and always focus on genuine value for the audience first.

Worth exploring? I can send over our media kit and some sample insights.

Best,

[Your name]

Template 2: Distribution Partnership

Subject: Partnership opportunity: [specific mutual benefit]

Hi [Name],

Congratulations on [recent achievement/milestone]. The growth you've achieved with [their product] is impressive—especially [specific accomplishment].

We're building [brief product description] and seeing strong traction with [shared target market]. I'm thinking there might be interesting collaboration opportunities between our products.

Specifically, we could [concrete value proposition for them] while [how they could help you]. Our users are already asking about [relevant feature/integration].

We've successfully partnered with [similar company] to [specific result]. Always focused on creating genuine value for both user bases.

Worth a quick call to explore? I can share our partnership deck and user data.

Best,

[Your name]

Common Mistakes to Avoid

Don't:

• Send generic templates to everyone
• Ask for too much in the first email
• Focus only on what you want
• Follow up more than once
• Neglect to research your targets

Do:

• Personalize every single email
• Lead with value for them
• Reference specific, recent activity
• Suggest low-friction next steps
• Build genuine relationships

Remember: Strategic partnerships compound over time. Start with genuine relationships, deliver real value, and build systematically. The partnerships you create today become the foundation for accelerated growth tomorrow.