Project: Mission Statement

It can be difficult condensing your company’s goals and purpose into a concise mission statement, so below, we’ve put together a short exercise to provide guidance.

1. Open and save a copy of our Mission Statement project template. Follow these instructions to complete the document.
2. Write one sentence explaining what your company does. Don’t dive into the specifics. Make it general so even if you offer multiple products, your sentence still applies to all of them. A few examples:
   • We create software to make teams more productive.
   • We help dog owners monitor and track their dogs when they’re apart.  
   • We provide live and on-demand TV and movies.
3. Write one sentence explaining how your company/product works. This should be about your work process—so unlike your first sentence, it’s okay to provide more detail.
   • We develop software to manage projects and tasks across multiple platforms.
   • We create AI-powered cameras and software to record pet activity.
   • We partner with major studios and networks to offer a rich library of video content.
4. Write one sentence explaining the why behind your company/product. This should reflect your company’s underlying beliefs and values rather than market factors.
   • We believe in streamlining work in one place to remove inefficiency.
   • We care about connecting dog parents with their dogs even when they can’t be together.
   • We believe in giving viewers access to premium video content from every major U.S. broadcast network.
5. Looking at the three sentences you’ve written, try to combine these ideas into a single, concise statement.
   • We save people time by making the world more productive. (ClickUp)
   • We create simple ways for dog owners to always be with their dogs. (Furbo)
   • We help people find and enjoy the world's premium video content when, where, and how they want it. (Hulu)