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Tap Your Network For Initial Traction
2/4 lessons completed
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Project
minute read

Project: Tap your network

Project Instructions:

  1. Visit and copy this template
  2. Go through every contact you might have (LinkedIn, email, phone, social, etc.) that you feel might be relevant to your product and add them to the database below.
  3. Mark down how you met and any other relevant information about the contact.
  4. Use the 3-part priority scoring system. Only contact those who score a 6 or above. (All 6+ contacts filter into the “High Priority” view.)
  5. Determine the primary goal of contacting them. Are they a potential first customer? Great candidate for product feedback? Mark that down.
  6. Open each contact and add the “Network Contact” template to the page. Follow the instructions in that template for research and email writing.
  7. After you send the initial emails, add a follow-up date for 2 days after the initial email was sent. In the “Needs Follow Up” view of the database, you can keep track of who needs to be followed up with.