Tutorial: AI UGC Ad

We want to prove to you that you do not need to be an expert to create ads.

Thanks to AI, you no longer need to write scripts, record audio, or record video. AI can do all of that for you.

These tools are advancing quickly. You may be reading this a while after we make this lesson, so their capabilities will be even better then.

In this lesson, we'll use AI to write a script and generate a voiceover and talking avatar.

Then, we will use Capcut to create a UGC ad creative quickly.

That's easiest to do with videos so let's dive in.

Step 1: Use Claude to generate script ideas

In this step, use your favorite LLM (ChatGPT, Claude, Grok, Llama, Gemini) to create video scripts.

Step 2: Generate voiceovers + avatars with Creatify.ai

In this step, we'll skip the need to film ourselves reading the script. AI can do that for you.

Step 3: Record B-Roll and use Capcut to create an ad

For UGC ads, low budget shots with your iPhone is not only acceptable, it's expected.

In this step, you'll:

1. Record some B-Roll by recording quick videos with your smartphone or by doing some quick screen recordings.
2. Layer the avatar + voiceover together with the B Roll and sound effects using Capcut

Let's dive in:

Step 4: Keep experimenting

Again, your first ad won't be amazing. But by slamming a few out you'll start to get pretty good.

The best part of UGC ads is that being low budget and janky is totally fine. It's kind of what people expect.