Your startup’s growth operating system

Demand Curve’s Growth Program 2.0 is a modern growth platform that helps startups build and scale their entire growth engine—from acquisition, conversion, monetization, and beyond.

If you're leading growth for your startup, our strategy playbooks help you define the right growth model, align your “five pillars of growth” (if there’s any secret to growth, this is it), and build a prioritized roadmap of what to build and when. Then, you'll follow our step-by-step projects and recipes that show you exactly how to build, test, and optimize everything from acquisition channels to landing pages, onboarding flows, and more.

If you're supporting growth at a startup, the program is your on-demand toolkit. It helps you learn quickly, solve real problems, and ship faster without having to Google your way through it or waste countless hours trying to figure things out from scratch.

Whether you're looking to level up your growth knowledge or build your company’s entire growth system, the program gives you the guidance, structure, and tools to do it without hiring expensive experts or going it alone.

The early-bird sale for Growth Program 2.0 begins Monday, September 9th at 12pm ET. Pricing begins at 50% off ($495/year) and will increase throughout the week. Please note that early-bird slots will be limited.

Signing up for our waitlist gives you the best shot at securing a spot at the lowest price. Waitlisters will get priority access to enroll before the general public on launch day. You can get on the waitlist here.

Once the early-bird sale ends, we’ll begin rolling new members into the program between September 18–30. We’re doing a staged rollout to ensure every member gets a high-touch, smooth onboarding experience from day one.

The program includes 50+ strategic and tactical playbooks across every major aspect of startup growth—plus even more step-by-step projects, templates, and cheat sheets to help you move faster without the guesswork.

You’ll learn how to craft your growth strategy, identify and prioritize acquisition channels, and build high-converting funnels that scale. Topics span positioning, brand strategy, paid acquisition, conversion flows, pricing, monetization, and more.

We cover dozens of the most effective acquisition channels and all major “growth motions” (paid, content, sales, PLG). Basically, however your startup needs to grow—we’ve got it covered.

As far as we know, this is the most comprehensive and tactical startup growth education program on the planet.

The program and our membership plans are designed for flexibility. You can use it how and when you need it.

If you're joining to solve a specific growth problem, you'll get value immediately—most playbooks and projects are built to help you ship in a matter of hours. From there, think of the program as your on-demand growth resource. Pop back in whenever you need support tackling the next challenge.

If you're a founder or growth leader using the program to guide your company’s entire growth engine, time investment will vary. Some dedicate a few hours a week. Others treat it like a sprint, going deep for 10–20 hours when growth is the top priority.

No matter your pace, the program is built to meet you where you are.

Startups are already dealt a tough hand. You're building from scratch, competing with well-funded incumbents, and trying to break through in an overwhelming sea of noise.

When it comes to growth, most early-stage teams are stuck between two not-so-great options. You can try to do it yourself—Googling your way through it, piecing together conflicting advice, and burning weeks or months figuring things out through trial and error. Or you can hire a growth agency or full-time expert, which is expensive, time-consuming to vet, and still hit-or-miss in results.

Demand Curve gives you a better third option.

We combine expert guidance—via our AI Growth Copilot or one-on-one coaching from our leadership team—with the exact playbooks and tactics we’ve used to help hundreds of the fastest-growing startups. You’ll get a fully structured growth curriculum tailored to your company type, paired with step-by-step projects and templates that show you exactly how to execute.

You get the clarity and strategic depth of hiring experts, without the cost. And unlike courses or content alone, we don’t just tell you what you could do. We show you what you should do, and just as importantly, exactly how to do it.

If you’re a Growth Program 1.0 customer, nothing changes about your original purchase. You’ll continue to have lifetime access to all of your 1.0 curriculum.

Growth Program 2.0 is a major evolution: rebuilt on a new platform, overhauled curriculum, an AI Copilot, and future features like community and events. As a thank-you for supporting us early, we’re offering especially generous discounts and upgrade options just for legacy customers.

‍We’ll send all past customers emails before launch with the details and your personal link to claim the offer. If by mid-October 2025, you haven’t received that email, or have any questions, please reach out to us at help@demandcurve.com and we’ll make sure you’re taken care of.