Work at Demand Curve

Build best-in-class products and services for founders and marketers. Help lead our worldwide community of growth marketers.

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We've helped grow some of the largest startups:

Growth Strategist (Paid Media)

About Demand Curve

Everything we do is about one thing: helping startups grow.

But we’re doing it differently.

Most agencies are bloated, slow, and misaligned with how modern startups operate. Worse, they burn out top talent—underpaying them, burying them in meetings, and turning elite strategists into glorified button-pushers.

We’re building a first-principles agency to fix this:

✅ For startups: Fast-moving, high-impact execution led by true experts.
✅ For marketers: A place where top talent is well-paid, respected, and empowered to do their best work—without the toxic agency culture.

The Role: Growth Strategist (Paid Media)

We are looking for a senior Growth Strategist to build and lead our next pod to serve clients.

As a Growth Strategist, you will:

✅ Be the lead strategist and point of contact for ~10 startup clients.
✅ Own the end-to-end performance marketing strategy spanning paid media, creative and CRO
✅ Build and lead your own team. We believe every strategist should operate in their zone of genius, so you’ll have a big hand in shaping your team to complement your strengths.
✅ Go beyond paid media and be a true business partner to each client by helping them navigate growth forecasting, investor reporting, and budgeting—ensuring their paid acquisition strategy aligns with their business model and both short- and long-term goals.

Strategists should be the primary relationship builder with clients—not account managers who have little to no marketing experience.

If you get energy from talking to founders, building relationships, and being a true growth partner, this role is for you.

Key Responsibilities

We're looking for someone who will enjoy owning:

1. Lead Growth Strategy for Clients

Develop and execute full-funnel, hypothesis-based paid media strategies.
Own key performance metrics—ROAS, CAC, LTV, and more—ensuring sustainable growth.
Identify high-impact, low-cost paid media opportunities tailored to each startup.

2. Manage & Optimize Paid Media Channels

Oversee paid media execution across Meta, Google, TikTok, and other high-potential platforms.
Continuously test, iterate, and optimize campaign structures, audiences, bidding strategies, and ad creative.
Build, maintain, and communicate a clear testing roadmap for each client.
Set conversion tracking, attribution, and analytics dashboards to ensure accurate decision-making.

3. Lead Your Growth Pod

Build and lead a team of specialists—including (but not limited to) a media buyer, creative strategist, designer, and VA—to execute your strategy in a way that best supports your strengths.
Provide clear creative direction and lead brainstorming for ad concepts and testing roadmap.
Guide media buyers to ensure execution is aligned with the strategy.
Identify process and tooling improvements to level up your team.

4. Leverage AI & New Growth Tactics

Stay ahead of industry trends and incorporate AI-driven marketing tools into paid media growth strategies.
Explore automation, predictive analytics, and AI-enhanced creative development.
Constantly experiment with cutting-edge paid media strategies to drive better results.

5. Play a Key Role in Shaping the Agency

As an early hire, help define best practices, operational workflows, and new service offerings.
Contribute to internal hiring and training processes as we scale.
Help shape the agency’s culture and future direction.

What Success Looks Like in This Role

‍‍📈 Clients see measurable improvements in CAC, LTV, and overall revenue growth, leading to increased spend through Demand Curve.
🧠 You become a trusted advisor—clients rely on you for strategic direction beyond paid media.
⚡ Campaigns are constantly improving—through creative testing, better targeting, and smart optimizations.
🧭 Clients always understand what we are testing, when, and why—they can rest assured we are constantly owning and improving their marketing without feeling the need to check in. They should never have to ask.
💰 You’re earning more as you drive growth for your clients via a profit share.
🎯 You feel energized and focused. You’re doing meaningful work, learning, and getting better every day.
🌍 You have work-life balance. You’re working in a way that feels sustainable and rewarding.

What We’re Looking For

‍‍✅ 5+ years in performance marketing, growth strategy, or paid media leadership. We want a leader, not just someone with ad manager proficiency.
✅ Deep expertise in multiple ad platforms (Meta, Google, TikTok are a must).
✅ Proven ability to drive results for startups or high-growth companies.
✅ Strong creative sensibility and taste—you don’t need to be a designer, but you should understand what makes great ads and great branding work.
✅ Proficiency with data and financial modeling—CAC, LTV, growth forecasting, payback, unit economics, etc.
✅ Experience setting up and validating tracking & attribution models.
✅ Ability to advise founders on growth strategy beyond just media buying.
✅ Conviction—we’re looking for people who are tired of subpar agency life and have some bold ideas on how to drive change.
✅ At least some hands-on experience (and a whole lot of curiosity) with AI-driven marketing tools.

Compensation

Base salary: $120k-$150k
Total compensation: $175k-200k

Meet the team

Joey Noble

Demand Curve

Growth Manager

Justin Setzer

Demand Curve

Co-Founder

Neal O'Grady

Demand Curve

Co-Founder

Role: Growth Content Writer

Company: Demand Curve

Bell Curve started out as a full-service growth agency based in San Francisco, and we quickly found ourselves working with some of the fastest growing startups and enterprises in the world. We've grown dozens of companies from zero to millions in revenue. We've worked with Microsoft, Framer, Streak, Clearbit, Service, Tovala, Perfect Keto, and many others. We've written the most popular guide on growth, we give talks at places like Google and Y Combinator, and our work is often used as case studies for ad channels.

We are currently looking for someone to be our VP of Growth Strategy.

The role can be broken down as follows:

Grow our clients business. Work with our clients to develop effective growth strategies. Then work with our wider team to execute them. This is an opportunity to go inside some of the most exciting startups and learn how they tick. You will contribute to their growth strategy and tactics, anticipate their needs, and identify new opportunities. And you'll develop close relationships with their founders and marketers.

Grow OUR business. You will ideate and develop new services and products, expanding our capabilities to address the needs of our clients. In the most practical sense, this looks like constantly bringing new strategies and ideas to our clients, getting them excited and growing our revenue.

Recruit, Hire, Manage and Coach. We expect you to be a leader. That means you will recruit, hire, manage and coach a team of A+ growth marketers.

Who you are

There's a good chance our ideal candidate comes from a product marketing background or an in-house growth team at a startup. Why? Because we're looking for someone who understands strategy and the interdependencies across departments required to really unlock growth. As opposed to a tactician, platform expert, or growth-hacker.

Agency expertise is welcomed too — assuming you worked across departments and built a robust, cross-discipline expertise in all things growth.

Wherever you come from, your output can be described with one word: "Quality."

Why work here

Agencies have a bad rep right now. And to be honest, we think most agencies suck too...

So, here are some of the things we're doing to change that, and why we think working at Bell Curve is so rewarding:

We only work with the clients we want. We have spent a lot of time building our reputation, and people genuinely want to work with us. This means we can pick and choose who we decide to onboard. In addition, we run super lean. We don't have bloated overhead so there's no artificial sales pressure.

We're not a sweatshop. Agencies are notorious for long hours. Not us — we're just not into that. Burning the midnight oil generally means something is wrong. To avoid this we are very purposeful with how we scope and service our clients. And, if we need extra help, we get it. We don't kick the can down the road.

You will leave here a better entrepreneur. We don't expect you to stay here forever, and we want you to leave with the knowledge, skills, experience and network to take on whatever challenge comes next. You'll see across dozens of businesses, verticals, and challenges. We will push you to understand business holistically. You will get access to one of the best networks of founders and marketers in the world. (The Bell Curve / Demand Curve community is unrivaled.) And we will actively work with you on developing your personal brand and reputation if that is one of your goals.

Working at an agency isn't for everyone, especially not one that holds itself to such a high quality of output like ours, but it if sounds like something you're looking for, please apply. We need people who can rise to the challenge. And, in return, we provide an environment of expertise and kindness from which to become a master.

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We're always looking for passionate, self-motivated talent. Reach out if you think you'd be a great member of the Demand Curve team.

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