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Audience-first companies are the future.In an era where AI makes product development cheaper and faster by the month, an age-old strategy is proving more valuable than ever for savvy founders: build your audience first, then create products
How a "Fail" Turned Viral—and 2 Ways to Borrow Big-Brand Buzz (Without Betting It All)
Steal creative ideas from others–here's how"Good artists copy, great artists steal."— Pablo PicassoThis quote is a classic.The ultimate irony that most people don't know is that the poet T.S. Elliot said nearly the same thing 40 years earlier:
How to make your product more viralIf you have to fight for each and every user, growth will be a constant grind.Instead, if each user brought one or more other users, you'll quickly snowball.Let's dive into how to make your product mo
How not to write a terrible cold emailI have blocked over 1,000 people from ever ending up in my inbox again.Today, we dive into what makes a cold email work—and what makes people want to immediately mark you as spam.– Neal
Get F*cking GoingA lot of success can be attributed to this:That's how:Startups are made.Product are createdAudiences are built.Skills are developed.Experience are accumulated.Today we'll dive into the crucial first s
Grow by stacking S-CurvesToday, we dive into how products, markets, and channels grow and saturate.And how to keep the growth going rather than stalling out.Let's dive in– Neal
7 types of landing pages to testExtremely common mistake:Using the homepage or product page for every possible funnelCustomizing your landing pages/funnels to the specific campaign, keywords, ad copy, and ad creatives can improve co
The Sales to Fulfillment ContinuumLogical product and marketing decisions are often incorrect.That's because humans are profoundly illogical.Let's dive into how charging more often makes it easier to sell.– Neal
Professional motion ads using KeynoteToday, our Chief Growth Officer, Kevin, shares a tactical way to level up your ads without needing complex video editing software. And without needing to go out and hire a designer—where it's always a
Don't be so f*cking boring.Let's dive in 🦄– Neal
10 research-verified ad tacticsMarketers love to muse and say a lot of things that sound plausibly true but aren't backed by anything.So today let’s focus on 10 rapid-fire tactical tips on running ads based on actual research studi
Leverage your Marketing Advantages to grow faster“But that’s not fair!” Any parent in the audience has heard this countless times, as their child is inconsolably upset that someone got something they didn’t.A particularly funny one in our house is t
FaaS: Friction as a ServiceToday, I contradict my advice from earlier this week.Let's dive into the other side of the friction spectrum.– Neal
Opinionated defaults loosely heldToday, we explore the power of being opinionated with your defaults.This powerful change can increase revenue, improve conversion, and overall make your product and funnel more delightful Let's dive i
12 Pricing Psychology TipsWe are not rational.We don’t just evaluate the price of a product by itself. How it’s presented significantly impacts how we interpret it.Let's dive into some actionable pricing tips 🧠Neal
How to choose a topic that makes moneyIt’s official.Everyone is telling you that you must create content—either as a company or as an individual in the company. Here’s the fundamental problem where a lot of companies and creators get stuc
10 Ways to Write Hooks (with examples)Your ads, posts, emails, videos, presentations, and pitch decks can all be massively improved by spending more time and effort nailing the opener. This newsletter contains an overview of the fundament
Start with getting slapped by a baguetteMy girlfriend's mom and brother are terrible storytellers. Her mom starts halfway through the story and leaves out all the context necessary to remotely know what she's talking about.Her brother start
Microwave HeadlinesToday, I continue my love affair with A Self Help Guide for Copywriters.This time, with techniques for slamming out creative ideas in 15 minutes or less.Let's dive in 🐧 – Neal
Why you buy sh*t you don’t needI hope your inbox and credit card survived the onslaught of BFCM madness.On our end, our UNIGNORABLE Cyber Funday sold out in 3 minutes! 🤯Given this, I thought it would be fitting to share a piece I w
Company brand or personal brand? How to choose.There's been insane hype about personal brands over the past couple of years.Today, I'm giving honest advice after building up a company brand (Demand Curve's content and newsletter) and my personal L
Use Tipping Points to convert moreToday, we build off the growth framework we discussed last Tuesday.If you forget what that was, then I am deeply offended. Are our emails not the only thing that you think about???Jk jk jk let's dive
How to ruin your brand with 1 tweetToday, we dive into a campaign that will likely be discussed and laughed about for many years.Let's dive in 🚗– Neal
Identify growth opportunities with the Adjacent User TheoryToday, we dive into the minds of people who are not our core user base. And the fatal mistake that marketers and product teams make.Let's dive in 🐸– Neal
It’s not “what” but “where”Greetings humans.Today we dive into not the contents of the message, but where the message is.Let's goooo 📈– Neal
The best "political" ad I've seenYep, lots of politics talk in the air. Too much, in fact.Today, I'm not talking politics. Instead, I'm tearing down one of the best examples of a "political" ad I've seen. It does a lot of things real
It’s about the work on your deskHappy Halloween!Today, I cover something quite scary. It's something marketers don't want to hear. It's something founders don't want to admit.Let's dive into some sage advice from Charlie Munger.– Ne
The art of naming your startup/productToday, I challenge Shakespeare.I do it to illustrate the importance of choosing a name carefully.I'll dive into the 8 metrics to optimize when naming a startup/product, and cover 8 strategies for doin
The art of competitor bashingIf you are a massive incumbent, this isn’t for you.This is for the new guys. The startups. The challenger brands.Oh wait, that’s who this newsletter is for.Welcome, and let’s dive in.
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