Your startup’s growth operating system

Absolutely not. You have lifetime access to the content. You can work through the program at whatever pace suits you and your team.

Quite frankly, because it works. You’ll acquire the skills that 1000’s of companies have used to produce hundreds of thousands and even millions in incremental revenue. We strongly believe (and have data to prove) that the program is one of the highest-ROI investments a company can make.

For example, take a look at this case study on how we helped Doopoll increase their revenue by 800%.

Or this one describing how Astra increased their conversion rates by 2x and their monthly active users by 4x.

Many companies hire premium agencies and consultants for $10,000+ per month and never see those kinds of results. And that’s why we stand by our claim that for a single payment of $1,200, this program is one of the best investments a company can make.

Yes, absolutely. The course can be taken from anywhere in the world.

Yes! In fact, we’ve created tailored program paths for the following company types:

• B2B software
• B2C software
• Ecommerce
• Mobile apps
• Service providers
• Education products

We’ve found the program to be effective for nearly all verticals and business models. But if you have any questions, drop us a message in the customer support widget on the bottom-right corner of the site.

Our program is a fit for anyone looking to learn how to acquire new customers and scale their business through modern channels, tools, and frameworks: primarily founders and business owners, junior marketers, startup employees, and even senior marketers who come from a different area of expertise and/or want a refresher on the latest channels and tactics.

Marketing agencies and full-time hires are great options for many companies. But they come with their own set of pros and cons when compared to our programs.

The major upside is the expertise and bandwidth they bring to the team. The biggest downside—especially for cash-strapped startups—is the high cost. Good agencies generally start at a minimum of $5,000/mo (many charge much more). Full-time hires can easily cost $100,000+ per year. They also come with a level of risk and commitment that shouldn’t be ignored. A full-time hire is a long-term investment. And many agencies require commitments between 6-12 months. So, if you have the budget and mainly need additional labor to scale acquisition channels that are already working, then hiring may be a good idea.

However, if you’re tight on budget and your primary goals are building a foundation for growth, and testing acquisition channels to find the ones you can scale, then we recommend starting with our program. We’ll teach you how to produce the same results as an agency or full-time hire, at a fraction of the cost and without the risk.

Demand Curve is designed for nearly every B2B or B2C tech startup.

Whether your startup is a SaaS, AI, marketplace, hardware, or what we call a modern B2B company (think tech-enabled services, modern media, or education), you’ll find a tailored path specific to your company type.

Please note: we do not currently have specific paths for eCommerce or D2C brands. However, hundreds of D2C founders have gone through the program with great success. The vast majority of material is still highly relevant and actionable, but most examples and case studies are geared toward tech startups.

If you have any questions, email us at help@demandcurve.com.

Yes. We offer a 7-day money-back guarantee.

You’ll have a full week to explore the program, try out the tools, and make sure it’s the right fit for you.

Demand Curve’s Growth Program 2.0 is a modern growth platform that helps startups build and scale their entire growth engine—from acquisition, conversion, monetization, and beyond.

If you're leading growth for your startup, our strategy playbooks help you define the right growth model, align your “five pillars of growth” (if there’s any secret to growth, this is it), and build a prioritized roadmap of what to build and when. Then, you'll follow our step-by-step projects and recipes that show you exactly how to build, test, and optimize everything from acquisition channels to landing pages, onboarding flows, and more.

If you're supporting growth at a startup, the program is your on-demand toolkit. It helps you learn quickly, solve real problems, and ship faster without having to Google your way through it or waste countless hours trying to figure things out from scratch.

Whether you're looking to level up your growth knowledge or build your company’s entire growth system, the program gives you the guidance, structure, and tools to do it without hiring expensive experts or going it alone.

An ad budget isn’t necessary to be successful with the program. Some startups aren’t a fit for ad channels to begin with. Others may simply want to focus their efforts on organic channels. In these cases, the program will guide you through the steps to evaluate and prioritize the best organic channels (we cover more than a dozen organic channels in the program) to focus on.

That being said, if ads are a viable channel but you have a limited budget, you can get valuable learnings by investing as little as $1,000-2,000.

The early-bird sale for Growth Program 2.0 begins Monday, September 9th at 12pm ET. Pricing begins at 50% off ($495/year) and will increase throughout the week. Please note that early-bird slots will be limited.

Signing up for our waitlist gives you the best shot at securing a spot at the lowest price. Waitlisters will get priority access to enroll before the general public on launch day. You can get on the waitlist here.

Once the early-bird sale ends, we’ll begin rolling new members into the program between September 18–30. We’re doing a staged rollout to ensure every member gets a high-touch, smooth onboarding experience from day one.

Absolutely. The program is designed for anyone working on growth at a startup, not just founders.

Whether you're a marketer, agency, freelancer, or simply wearing multiple hats on a startup team, you'll find tactical playbooks, step-by-step projects, and real examples to help you level up fast and execute with confidence.

The program includes 50+ strategic and tactical playbooks across every major aspect of startup growth—plus even more step-by-step projects, templates, and cheat sheets to help you move faster without the guesswork.

You’ll learn how to craft your growth strategy, identify and prioritize acquisition channels, and build high-converting funnels that scale. Topics span positioning, brand strategy, paid acquisition, conversion flows, pricing, monetization, and more.

We cover dozens of the most effective acquisition channels and all major “growth motions” (paid, content, sales, PLG). Basically, however your startup needs to grow—we’ve got it covered.

As far as we know, this is the most comprehensive and tactical startup growth education program on the planet.

The program and our membership plans are designed for flexibility. You can use it how and when you need it.

If you're joining to solve a specific growth problem, you'll get value immediately—most playbooks and projects are built to help you ship in a matter of hours. From there, think of the program as your on-demand growth resource. Pop back in whenever you need support tackling the next challenge.

If you're a founder or growth leader using the program to guide your company’s entire growth engine, time investment will vary. Some dedicate a few hours a week. Others treat it like a sprint, going deep for 10–20 hours when growth is the top priority.

No matter your pace, the program is built to meet you where you are.

Absolutely. In fact, if you're pre-launch, this may be one of the most valuable investments you can make.

Early-stage founders often don’t have the budget to hire help. But getting the right users into your product is a critical part of validating product-market fit and getting traction, and we help you do exactly that.

Every company path in the program includes channels and tactics specifically marked for pre-launch and traction-stage startups. That means low-cost, scrappy, quick-to-execute methods such as launching on Product Hunt, setting up lean cold email systems, and more.

Whether you're aiming to assess product-market fit or lay a strong foundation for fundraising, the program helps you get there.

Startups are already dealt a tough hand. You're building from scratch, competing with well-funded incumbents, and trying to break through in an overwhelming sea of noise.

When it comes to growth, most early-stage teams are stuck between two not-so-great options. You can try to do it yourself—Googling your way through it, piecing together conflicting advice, and burning weeks or months figuring things out through trial and error. Or you can hire a growth agency or full-time expert, which is expensive, time-consuming to vet, and still hit-or-miss in results.

Demand Curve gives you a better third option.

We combine expert guidance—via our AI Growth Copilot or one-on-one coaching from our leadership team—with the exact playbooks and tactics we’ve used to help hundreds of the fastest-growing startups. You’ll get a fully structured growth curriculum tailored to your company type, paired with step-by-step projects and templates that show you exactly how to execute.

You get the clarity and strategic depth of hiring experts, without the cost. And unlike courses or content alone, we don’t just tell you what you could do. We show you what you should do, and just as importantly, exactly how to do it.

Yes, absolutely.

The Core Plan is fully self-paced, and you can work through it on your own schedule no matter your time zone. Plus, you’ll have access to our AI Growth Copilot, who’s available 24/7 on demand.

If you're interested in the VIP coaching plan, we work with founders worldwide and will coordinate call times that fit your availability.

If you have any questions or concerns before signing up, just email us at help@demandcurve.com.

Maybe.

We’ve had plenty of veteran marketers go through the program and get a ton of value—especially those coming from larger companies who’ve been out of the startup trenches for a while.

In many cases, experienced leaders join an early-stage startup as the new head of growth or head of marketing. Suddenly, they’re the one building channels, writing copy, and deploying experiments again. No big team. No huge budget. The Growth Program helps them retune their tactical skills, sharpen their channel instincts, and get back up to speed on what actually works in a scrappy startup environment.

If you’re deep in execution and startup-stage growth is part of your day-to-day, you’ll find the program immediately useful. If you’re mostly looking for theory or leadership frameworks, this probably isn’t the right fit.

If you’re a Growth Program 1.0 customer, nothing changes about your original purchase. You’ll continue to have lifetime access to all of your 1.0 curriculum.

Growth Program 2.0 is a major evolution: rebuilt on a new platform, overhauled curriculum, an AI Copilot, and future features like community and events. As a thank-you for supporting us early, we’re offering especially generous discounts and upgrade options just for legacy customers.

‍We’ll send all past customers emails before launch with the details and your personal link to claim the offer. If by mid-October 2025, you haven’t received that email, or have any questions, please reach out to us at help@demandcurve.com and we’ll make sure you’re taken care of.