Video: GTM Tracking

This video that walks you through how to set up GTM Triggers and Tags. It covers conversion events for Google Analytics, Google Ads, and Facebook.Timestamps

• 0:00 – Overview + Prerequisites
• 2:51 – How to track button clicks
• 6:03 - Button clicks for Universal Analytics
• 8:14 - Button clicks for GA4
• 9:40 - Button clicks for Facebook Pixel (Link for FB Standard Events code snippets)
• 13:09 - Button clicks for Google Ads
• 15:17 - How to track specific page views
• 17:39 – How to track form submissions
• 21:06 – How to deploy on live site and verify
• 24:04 - Recap

Here's the link if the video above doesn't work.

Common mistakes

• When setting up triggers based on a CSS Class or ID, make sure you input the exact value (no quotation marks, case sensitive).
• Multiple triggers firing? Make sure the CSS Class or ID you chose to identify your form/button is unique to that element. It's best to use the element's ID if it's unique. If not, try using Click URL as the trigger instead of a CSS Class or ID.
• Page path vs Page URL: Page path returns only the relative path of the page  (/about) whereas Page URL returns the entire address (www.yoursite.com/about)
• Form submissions: When setting up the trigger, make sure you're basing the CSS/ID off the form itself and not a submit button that happens to be part of the form element. In the video, we're basing the trigger on Clicks, but basing it off of a Form Submission trigger is just as valid.
• When verifying events from your GA4 dashboard, please note that it can take 24 hours before events will appear. Once you see the event, don't forget to toggle it on as a conversion event.

Additional information

• We kept things simple and didn't cover how to log additional event parameters. e.g. Logging things like the value of a purchase or product IDs. Here are third-party guides on how to do so on GA4 and Facebook Ads.