Where entrepreneurs build un-ignorable personal brands
It's 2024. People wanna buy from people—not faceless brands.
Un-ignorable is a 4-week group challenge designed to help you build an audience of future buyers.
Next cohort starts in April, 2024.
Join the waitlist to get the lowest price (and bonuses).
Build demand and hype before your next launch
Be seen as the go-to expert in your space
Learn advanced tactics and get deep in your buyer’s mind
Building an audience is f*cking hard
You’ve likely spent hours painstakingly crafting LinkedIn posts, Twitter threads, or YouTube videos you hoped would go viral…
Maybe you’ve tried copying the gurus and using their “proven templates” and yet…
Your post got 5 f*cking views.👇
Being ignored is downright soul-crushing.
It’s not your fault though. The truth is you’ve been lied to by the audience growth experts.
What worked for them won’t work for you.
Chances are their business looks totally different than yours, right?
There is a better way…
You don’t need more beginner advice.
You’ve already bought the online courses and read the LinkedIn posts promising to help you “reach 100,000 followers in just 7 dead-simple steps”—that crap didn’t help.
You don’t need someone to tell you to “stay consistent” or to “engage with other people for 15 minutes each day”. You already know that stuff.
Your current approach isn’t working.
If you want to attract more buyers, diversify income streams, or build demand for a more scalable offer… something has to change.
That ‘something’ is YOU.
You need to become Un-ignorable
Un-ignorable is a 4-week group challenge for people who want to build an audience of future buyers.
We’ll show you what’s working today and teach you WHY it works based on timeless psychology principles.
You’ll build your personal brand strategy and learn the science of attention and persuasion so you can create thumb-stopping content.
The best part? You won’t have to do it alone.
You’ll apply everything you learn with support from us and other smart entrepreneurs.
Is Un-ignorable right for you?
Are you an ambitious entrepreneur who wants to scale your business?
Have you tried building an audience on your own without getting much traction?
Has imposter syndrome or self-doubt kept you from getting started?
Are you sick of seeing your competitors or peers brag about their big wins while you sit on the sidelines?
Have you had moments of success… only to see the results vanish into thin air as your go-to tactics become ineffective?
Do you want to build an audience the smart way—without resorting to clickbait that generates followers but not trust?
Ready to take the plunge but don’t want to do it alone?
If you can relate to any of these, Un-ignorable is for you
How it works
Behavior change is hard. Growth is hard. Luckily, we’re experts at both.
Focus on progress, not perfection
In audience building, perfectionism, and imposter syndrome keep most people stuck. But not you. Not anymore.
In Un-ignorable, we’ll push you to publish consistently and learn from your audience. You’ll figure out what works, gain real traction, and build real confidence.
Learn the WHY behind the HOW
There are countless audience building courses out there. Most are taught by creators who built a large following and explain HOW they did it.
Un-ignorable focuses on the WHY behind the HOW. You'll learn the timeless psychological principles for viral content.
Bite-sized video lessons and exercises. Spread out over 4 weeks.
Most courses take pride in selling you “80 hours of video content.” Not us. Each day, you’ll watch short video lessons and complete an exercise to action what you learn.
Un-ignorable is designed to produce results— not keep you busy.
Deeply understand your audience
The best marketers aren’t the ones who know the most about channels or tactics. They know the most about... people.
It’s time to get clear about who to serve, finally. And you’ll do audience research needed to understand what really makes people tick, click, and buy. No more guessing. Lots more results.
Peer support & collaboration
You’ll work directly with a cohort of peers. Learn from each other. Exchange feedback. Help amplify each other on social media. And hold each other accountable.
We promise: you won’t feel alone anymore.
Competitions & prizes
Everything feels like work nowadays. Let’s change that. You and your cohort will engage in some friendly competition. Completing challenges and winning prizes along the way.
The prizes? They’re a secret (and they’re awesome).
Meet your instructors
Un-ignorable was created by Katelyn Bourgoin and Neal O'Grady. We know first-hand how valuable audience building is—it’s the bedrock for our businesses.
Collectively, we reach an audience of over 1 million founders & marketers.
Katelyn is the founder of Customer Camp. Katelyn offers live workshops and on-demand tools to help growth-ready teams get inside their customer’s heads so they can market smarter.
She’s taught 5000+ students ranging from solopreneurs to agencies, to fast-growing startups, and Fortune 100 companies. Many of Katelyn’s students have added 6, 7, or even 8-figures in revenue by applying her methods.
She has 58,000 newsletter subscribers, and over 180,000 followers across Twitter and LinkedIn.
Neal is a co-founder of Demand Curve and Bell Curve. He writes DC's weekly newsletter for 91,000+ marketers and founders.
Demand Curve has taught growth marketing to thousands of startups and individual creators.
Including a previous audience building course (think of it as “version 1.0” of Un-ignorable) with Sahil Bloom. We helped 750+ people build thriving audiences. Many of those students have gone on to build six-figure audiences.
He has ~60,000 followers on LinkedIn.
What you'll learn
Trick yourself to publish consistently
The top 2 reasons people don't succeed with audience building is they never actually get going, or they give up quickly. This is not a passive course. We'll cover the importance of publishing early and publishing often.
The art & science of pre-suasion
The world’s more persuasive entrepreneurs all have one thing in common: they understand how to prime an audience BEFORE they try to sell them. After this lesson, you’ll know too.
Overcome imposter syndrome
It's time to get your head in the game. You'll identify the fears and challenges that have been holding you back. And you'll learn how to "hack" your brain to push past those barriers and achieve your goals.
Become “the one” on a topic
We live in a noisy, noisy world. To stand out, you need to do less—not more. You must occupy a single, unique space in your buyer's mind. You'll learn how to identify your space. Or as we like to call it, "your one-ness."
Deeply understand your customer
The more specific you are about who you target, the easier it will be to craft content, messages, and offers that resonate with them. You'll identify your best-fit buyers and learn to think differently about why they really buy.
10x your post engagement
We've all seen new creators pop up and grow huge audiences seemingly overnight. Is their content great? Usually. But is it that much better than everyone else's? Nope. They know the cheat codes to explosive audience growth. After this lesson, so will you.
Find endless content inspiration
You've likely heard the expression, "great artists steal." Well, so do great audience-builders. You'll learn the RIGHT way to steal. That is, how to find inspiration from leaders in your space and ELEVATE their work to make something uniquely yours.
Write scroll-stopping hooks
Face it. Without a snappy hook, no one will pay attention to your content (no matter how good it is). In this lesson, you'll learn the HOW and WHY of writing irresistible, scroll-stopping hooks your audience will love.
Systemize content production and leverage AI
We’ll help you build a Content Generation System that makes it effortless to produce hundreds of content ideas on demand. Use AI to enhance your thinking (not do it for you).
Learn the 7 Fs of attention
Dive deeper into the seven driving forces of attention. Or, as we call them, the 7 Fs. The best creators are masters at leveraging the 7 F’s to create un-ignorable content. After these 7 eye-popping lessons, you’ll know how to become un-ignorable too.
Create your double-down plan
You’ll analyze your traction and choose where you plan to double down. You’ll choose one topic, one audience, and one channel to focus on for the next 100 posts—focus is key to growth.
Ready to become Un-ignorable?
Next cohort in April 2024.
- 18 bite-sized video lessons: learn how to create Un-ignorable content (~12 mins each).
- Step-by-step exercises to build your personal brand strategy.
- A reusable content planning system to ensure you never run out of ideas.
- Channel cheatsheets: learn what's working today on each social media channel.
- Access to a community forum to get feedback on your work and collaborate on projects.
- Weekly live workshops with Katelyn and Neal.
- Accountability to help you stay on track with projects.
- Engagement squad: You'll join a small, ambitious group of smart peers to exchange feedback and support each other’s audience growth efforts.
- Office hours: Join us live for three 60-minute Q&A sessions to get answers to your burning questions.
- Fast feedback sessions: Join live breakout sessions with your peers to talk through challenges and critique each other's work.
- Two 30-minute 1:1 coaching calls with Katelyn and Neal.
- Mastermind session: Small group mastermind session with Katelyn and Neal to help nail your topic and best-fit buyers.
- In-depth content review: Katelyn or Neal will review 1 piece of content and make it truly scroll-stopping.
- Profile review: Katelyn or Neal will do a deep-dive audit of your primary social media profile.
What students say about the Un-Ignorable Challenge
Questions we're most often asked.
I’m starting from scratch – will this work for me?
We call this the “cold start” problem. How can you build an audience if you're publishing content to an audience of zero (ok fine, maybe an audience of 1 – thanks, mom!).
It can feel like an insurmountable barrier. And for many new creators, it is.
But that’s the beauty of Un-ignorable. You’re not just learning how to build an audience. Your cohort peers will also be your first fans. You’ll be there to engage with and share each other’s content. You’ll have a built-in hype-team from day one.
We'll also help you identify your audience and topic, as well as teach you how to create un-ignorable, intention building content for them.
When does it start?
The next cohort will start October 11th, 2023. More details will be released soon. Be sure to hop on the waitlist so you don't miss a thing.
Am I a fit for Un-ignorable?
Un-ignorable is designed for serious entrepreneurs who want to build a personal brand.
To get the most out of the program, all participants should have base-level marketing knowledge and experience. If you have zero marketing experience, this program isn’t right for you yet. Come back when you’ve got a little marketing knowledge under your belt.
What’s the schedule and time commitment?
The next cohort starts October 11th, 2023.
It includes short lessons spread over 4 weeks. Each video lesson is ~12 mins and you’ll complete exercises and mini-challenges to put what you learned into practice. All in, expect to invest up to 45-mins per day Monday to Friday.
There are a number of live, interactive sessions where you’ll learn from Katelyn and Neal and connect with peers.
The live sessions are optional, but participation is strongly encouraged. But if you can’t make it to an event, don’t sweat! You’ll get recordings of each one so you don’t miss a thing.
Please see the event schedule below:
Live “do the work” workshops - Complete the daily exercise live with support from Katelyn and Neal
- Week 1: Oct 17th @ 10am PT / 1pm ET
- Week 2: Oct 24th @ 10am PT / 1pm ET
- Week 3: Oct 31st @ 10am PT / 1pm ET
- Week 4: Nov 7th @ 10am PT / 1pm ET
“Fast feedback” session - Talk through your personal brand strategy with other smart peers
- Oct 19th @ 12pm PT / 3pm ET
Office hours -Get answers to your burning questions from Katelyn, Neal, and other surprise guests
- Oct 26th @ 12pm PT / 3pm ET
- Nov 2nd @ 12pm PT / 3pm ET
- Nov 9th @ 12pm PT / 3pm ET
The VIP plan includes additional live sessions:
Attend a small group coaching session - Get unstuck with help from Katelyn and Neal and other VIP peers
- Oct 20th @ 12pm PT / 3pm ET
- Nov 3rd @ 12pm PT / 3pm ET
Two 1:1 coaching calls with Katelyn and Neal - book your 1:1 call at your convenience
Is there a refund policy?
You bet! If at any time during the first week you realize Un-ignorable isn’t right for you, we’ll give you a full refund – no questions asked.
How much does Un-ignorable cost?
There will be 2 tiers depending on the level of support you're looking for:
- Essentials plan: $799
- VIP plan: $1,699
All students will have:
- Lifetime access to course content.
- Access to community forum.
- Weekly co-working sesions.
- Small-group engagement squads.
VIPs get more direct access to Katelyn and Neal with mastermind calls, 1:1 calls, profile reviews, and content reviews.
Is this just another audience building course? I’ve seen a ton of those lately.
So have we. And that’s a big reason we felt compelled to create Un-ignorable.
Most courses are long self-serve video lessons.
Some guru shows you the exact tactics, templates and “formulas” they’ve used. Actionable – sure. The problem? It leads to thousands of copycats. People using the exact same tactics, quickly making them ineffective for everyone. Worse, these courses don’t teach you WHY those methods work. Without a deep understanding of the WHY, you’re completely trapped. Totally dependent on the next big “hack” to get any results.
Un-ignorable is different. It’s a cohort-based challenge designed to help you level up. You’ll learn what to do, how to do it, and—most importantly—why it works.
You’ll have questions along the way. You’ll want feedback from your peers and from your instructors. And you’ll want to feel confident you’re doing it right. That’s exactly what you get.
The best part? A little friendly competition will push you to overcome past stumbling blocks while making a bunch of new friends along the way.
My business is shifting. Should I wait to join until I figure out what’s next?
No. This challenge will help you to figure out what you’re uniquely great at and how to leverage your One-ness to build a tribe of followers and future buyers.
When you get this part right, magical things can happen. Case in point:
Who is NOT a fit?
Un-ignorable is not a good fit for people who want to grow a company account (e.g., your company's branded Twitter or YouTube account, or corporate profile page on LinkedIn).
People relate to people. Which is why the principles and tactics we teach in the course are specifically designed to help you build a following underneath your personal brand (whether you currently have one or not), not your company's brand (or the one you work for).
But the goal of your personal brand is to help your company get more customers. You become the relatable person they trust behind the brand.
The best companies these days encourage their entire team to build up their personal brands. It helps them and it helps the company.
If you're still not sure if Un-ignorable is right for you, email us at: firstname.lastname@example.org
Which tier is right for me?
We offer two Un-ignorable plans to choose from, depending on individual factors such as budget and learning style.
Here's the TL;DR of each tier:
- Essentials ($800): You learn best with others. In this tier, you get direct access to the instructors via live weekly workshops, as well as two office hour Q&A sessions. You’ll also tap the full power of the community. You’ll be placed into a “squad” of ~20 fellow participants. Your squad will hold you accountable, provide feedback, and be your thought partners. They’ll also be your earliest fans when you start publishing content. Essentials members also get access to two live “fast feedback” sessions where you’ll break out into small groups to push through barriers, exchange learnings, and brainstorm new tactics and content ideas.
- VIP ($1,700): The whole shebang. If you absolutely must make audience-building work, this is the tier for you. You get everything from the Live Learner plan, PLUS direct, 1:1 support from the instructors. This includes two 30-minute coaching calls with Katelyn and Neal, an in-depth review of one piece of content, an audit of your social media profile, and access to a live, small group coaching session.