Where entrepreneurs build UNIGNORABLE personal brands

It's 2024. People wanna buy from people—not faceless brands.

UNIGNORABLE is a 36-day group challenge designed to help you build an audience of future buyers. Join the April 22nd cohort.

Our flash sale sold out in 10 minutes! Waitlist-only enrollment for the April 22nd cohort starts soon:

Join waitlist
Enroll now – $1k $600
Photo of instructors Katelyn Bourgoin and Neal O'Grady
Build demand and hype before your next launch
Be seen as the go-to expert in your space
Learn advanced tactics and get deep in your buyer’s mind
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Eric Partaker
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Eric Partaker
Took the Un-ignorable course and 1 year later I've passed 450,000 followers (and still growing), I'm recognized as one of the Top 10 UK LinkedIn Creators, and I have more business than I can handle. Great program!
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Alex M H Smith
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Alex M H Smith
What can I say about the Un-ignorable Challenge with Katelyn and Neal? Well a few of months ago I had 1000 followers on LinkedIn and now I have 60,000

Building an audience is f*cking hard

You’ve likely spent hours painstakingly crafting LinkedIn posts, Twitter threads, or YouTube videos you hoped would go viral…

Maybe you’ve tried copying the gurus and using their “proven templates” and yet… 

Your post got 5 f*cking views.👇

Being ignored is downright soul-crushing.

It’s not your fault though. The truth is you’ve been lied to by the audience growth experts.

What worked for them won’t work for you.

Chances are their business looks totally different than yours, right?

There is a better way…

GIF saying "Time spent: 4 hrs" and 5 views on a post, with Lebron James crying

You don’t need more beginner advice.

You’ve already bought the online courses and read the LinkedIn posts promising to help you “reach 100,000 followers in just 7 dead-simple steps”—that crap didn’t help.

You don’t need someone to tell you to “stay consistent” or to “engage with other people for 15 minutes each day”. You already know that stuff.

Your current approach isn’t working.

If you want to attract more buyers, diversify income streams, or build demand for a more scalable offer… something has to change.

That ‘something’ is YOU.

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Rachael Pilcher
@MightyFineCopy_
Wow. Where do I start with all the crazy things that happened after I took this challenge? I've seen a huge growth in my Twitter engagement and followers. I landed an amazing new retainer client. I cannot recommend the Un-Ignorable challenge highly enough. It's super fun, and it does exactly what it says on the box :)
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Zain Kahn
@heykahn
The Audience Building course was game-changing for me, both personally and professionally. Their frameworks helped me go from 0 to 450k followers in 1 year with a consistent, repeatable playbook.

You need to become UNIGNORABLE

UNIGNORABLE is a 36-day group challenge for people who want to build an audience of future buyers.

We’ll show you what’s working today and teach you WHY it works based on timeless psychology principles.

You’ll build your personal brand strategy and learn the science of attention and persuasion so you can create thumb-stopping content.

The best part? You won’t have to do it alone.

You’ll apply everything you learn with support from us and other smart entrepreneurs.

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Robyn Paulete
Katelyn and Neal created the most rewarding online learning experience I've ever had. They made the mysteries of marketing SO uncomplicated and introduced me to resources that made my life easier and got my ball rolling.
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Amanda Natividad
@amandanat
This is the most efficient and jam-packed course I've ever taken. I've published threads that have gotten 1 million impressions, and I grew my Twitter following from 8k to 100k+ in a year. I added 1k newsletter subscribers in one month, and I'm already getting multiple offers for sponsorships.

Is UNIGNORABLE right for you?

Are you an ambitious entrepreneur who wants to scale your business?

Have you tried building an audience on your own without getting much traction?

Has imposter syndrome or self-doubt kept you from getting started?

Are you sick of seeing your competitors or peers brag about their big wins while you sit on the sidelines?

Have you had moments of success… only to see the results vanish into thin air as your go-to tactics become ineffective?

Do you want to build an audience the smart way—without resorting to clickbait that generates followers but not trust?

Ready to take the plunge but don’t want to do it alone?

If you can relate to any of these, UNIGNORABLE is for you
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Susan Boles
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Zain Kahn
@heykahn
Un-ignorable is hands-down one of the best investments I've ever made in my 10+ years of owning businesses.
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Amir Tarighat
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Amanda Natividad
@amandanat
Un-ignorable is a masterclass on what motivates people to act on social media. The best part is the hands-on guidance from Katelyn & Neal, advising on issues specific to my content and audience.

How it works

Behavior change is hard. Growth is hard. Luckily, we’re experts at both.

Focus on progress, not perfection

In audience building, perfectionism, and imposter syndrome keep most people stuck. But not you. Not anymore.

In UNIGNORABLE, we’ll push you to publish consistently and learn from your audience. You’ll figure out what works, gain real traction, and build real confidence.

Learn the WHY behind the HOW

There are countless audience building courses out there. Most are taught by creators who built a large following and explain HOW they did it.

UNIGNORABLE focuses on the WHY behind the HOW. You'll learn the timeless psychological principles for viral content.

Bite-sized video lessons and exercises. Spread out over 36 days.

Most courses take pride in selling you “80 hours of video content.” Not us. Each day, you’ll watch short video lessons and complete an exercise to action what you learn.

UNIGNORABLE is designed to produce results— not keep you busy.

Deeply understand your audience

The best marketers aren’t the ones who know the most about channels or tactics. They know the most about... people. 

It’s time to get clear about who to serve, finally. And you’ll do audience research needed to understand what really makes people tick, click, and buy. No more guessing. Lots more results.

Peer support & collaboration

You’ll work directly with a cohort of peers. Learn from each other. Exchange feedback. Help amplify each other on social media. And hold each other accountable.

We promise: you won’t feel alone anymore.

Competitions & prizes

Everything feels like work nowadays. Let’s change that. You and your cohort will engage in some friendly competition. Completing challenges and winning prizes along the way.

The prizes? They’re a secret (and they’re awesome).

Meet your instructors

UNIGNORABLE was created by Katelyn Bourgoin and Neal O'Grady. We know first-hand how valuable audience building is—it’s the bedrock of our businesses.

Collectively, we reach an audience of over 1 million founders & marketers.

Photo of Katelyn Bourgoin

Katelyn Bourgoin

cEo – Customer camp

Katelyn is the founder of Customer Camp. Katelyn offers live workshops and on-demand tools to help growth-ready teams get inside their customer’s heads so they can market smarter.

She’s taught 5000+ students ranging from solopreneurs to agencies, to fast-growing startups, and Fortune 100 companies. Many of Katelyn’s students have added 6, 7, or even 8-figures in revenue by applying her methods.

She has 64,000 newsletter subscribers, and over 180,000 followers across Twitter and LinkedIn.

Photo of Neal O'Grady

Neal O'Grady

founder – Demand Curve

Neal is a co-founder of Demand Curve and Bell Curve. He writes DC's weekly newsletter for 95,000+ marketers and founders.

Demand Curve has taught growth marketing to thousands of startups and individual creators.

This includes a previous audience-building course (think of it as “version 1.0” of Un-ignorable) with Sahil Bloom. We helped 750+ people build thriving audiences, and many of those students have gone on to build six-figure audiences.

He has 62,000 followers on LinkedIn.

What you'll learn

Trick yourself to publish consistently

The top 2 reasons people don't succeed with audience building is they never actually get going, or they give up quickly. This is not a passive course. We'll cover the importance of publishing early and publishing often.

The art & science of pre-suasion

The world’s more persuasive entrepreneurs all have one thing in common: they understand how to prime an audience BEFORE they try to sell them. After this lesson, you’ll know too.

Overcome imposter syndrome

It's time to get your head in the game. You'll identify the fears and challenges that have been holding you back. And you'll learn how to "hack" your brain to push past those barriers and achieve your goals.

Become “the one” on a topic

We live in a noisy, noisy world. To stand out, you need to do less—not more. You must occupy a single, unique space in your buyer's mind. You'll learn how to identify your space. Or as we like to call it, "your one-ness."

Deeply understand your customer

The more specific you are about who you target, the easier it will be to craft content, messages, and offers that resonate with them. You'll identify your best-fit buyers and learn to think differently about why they really buy.

10x your post engagement

We've all seen new creators pop up and grow huge audiences seemingly overnight. Is their content great? Usually. But is it that much better than everyone else's? Nope. They know the cheat codes to explosive audience growth. After this lesson, so will you.

Find endless content inspiration

You've likely heard the expression, "great artists steal." Well, so do great audience-builders. You'll learn the RIGHT way to steal. That is, how to find inspiration from leaders in your space and ELEVATE their work to make something uniquely yours.

Write scroll-stopping hooks

Face it. Without a snappy hook, no one will pay attention to your content (no matter how good it is). In this lesson, you'll learn the HOW and WHY of writing irresistible, scroll-stopping hooks your audience will love.

Systemize content production and leverage AI

We’ll help you build a Content Generation System that makes it effortless to produce hundreds of content ideas on demand. Use AI to enhance your thinking (not do it for you).

Learn the 7 Fs of attention

Dive deeper into the seven driving forces of attention. Or, as we call them, the 7 Fs. The best creators are masters at leveraging the 7 F’s to create un-ignorable content. After these 7 eye-popping lessons, you’ll know how to become un-ignorable too.

Create your double-down plan

You’ll analyze your traction and choose where you plan to double down. You’ll choose one topic, one audience, and one channel to focus on for the next 100 posts—focus is key to growth.

Ready to become UNIGNORABLE?

Next cohort starts April 22nd, 2024. Waitlist-only enrollment starts soon:

Core
$1k
Ideal for people looking to build an audience alongside a network of ambitious and smart peers with similar goals.
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    18 bite-sized video/text lessons: Learn how to create Un-ignorable content (~12 mins each).
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    Step-by-step exercises to build your personal brand strategy.
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    A reusable content planning system to ensure you never run out of ideas.
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    Channel cheatsheets: Learn what's working today on each social media channel.
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    Access to a community forum to get feedback on your work and collaborate on projects.
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    Accountability to help you stay on track with projects.
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    Engagement squad: You'll join a small, ambitious group of smart peers to exchange feedback and support each other’s audience growth efforts.
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    Office hours: Join us live for four 60-minute Q&A sessions to get answers to your burning questions.
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    Fast feedback sessions: Join live breakout sessions with your peers to talk through challenges and critique each other's work.
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    Co-writing sessions: Stay accountable by hopping on co-working sessions with your peers.
It's your time to become UNIGNORABLE
Enroll now
Enroll now – $1k $600
VIP
$4k
(Limited to 10 spots)
For the most motivated audience-builders. Get 1:1 coaching, extra support, and detailed feedback from the instructors.
Everything in Core, plus:
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    Two 30-minute 1:1 coaching calls with Katelyn and Neal.
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    Mastermind session: Small group mastermind session with Katelyn and Neal to help nail your topic and best-fit buyers.
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    Exclusive VIP Chat: You, Katelyn, Neal, and the 9 other VIPs will have an exclusive chat.
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    In-depth profile review: Katelyn or Neal will do a deep-dive audit of your primary social media profile.
Only 10 total VIP spots. Get 10% off.
Enroll now
Enroll now – $4k $3.6k
Have questions about how this works? Hit us up at help@demandcurve.com.

What students say about the UNIGNORABLE CHALLENGE

FAQ

Questions we're most often asked.

I’m starting from scratch – will this work for me?

We call this the “cold start” problem. How can you build an audience if you're publishing content to an audience of zero (ok, fine, maybe an audience of 1 – thanks, Mom!)? 

It can feel like an insurmountable barrier. And for many new creators, it is.

But that’s the beauty of UNIGNORABLE. You’re not just learning how to build an audience. Your cohort peers will also be your first fans. You’ll be there to engage with and share each other’s content. You’ll have a built-in hype team from day one. 

We'll also help you identify your audience and topic and teach you how to create unignorable, intention-building content for them.

When does it start?

The next cohort will start on April 22nd, 2024. We will invite you to the community on the 19th to get acquainted with the platform so you can hit the ground running on the 22nd.

More details will be released soon. Be sure to hop on the waitlist so you don't miss a thing.

Am I a fit for UNIGNORABLE?

UNIGNORABLE is designed for serious entrepreneurs who want to build a personal brand.

To get the most out of the program, all participants should have base-level marketing knowledge and experience. If you have zero marketing experience, this program isn’t right for you yet. Come back when you’ve got a little marketing knowledge under your belt.

What’s the schedule and time commitment?

The next cohort starts on April 22nd, 2024. We'll send invites to the community on April 19th so you can hit the ground running on the 22nd.

It includes short lessons spread over 36 days. Each video lesson is ~12 minutes long, and you’ll complete exercises and mini-challenges to put what you learned into practice. All in, expect to invest up to 45 minutes per day, Monday through Friday.

There are weekly live sessions on Tuesdays and Wednesdays at 9 am PT / 12 pm ET. All webinar events are recorded, so you can watch the replay if you miss one.

We’ll also host optional live co-writing sessions on Mondays and Thursdays. You can attend a session at 9am GMT, 9am ET, or 9am PT. Offering 3 different times ensures everyone has a chance to attend regardless of timezone.

VIPs have a few additional calls, including small group masterminds and 1:1 calls with Katelyn and Neal.

Is there a refund policy?

You bet! If at any time during the first week you realize UNIGNORABLE isn’t right for you, we’ll give you a full refund – no questions asked.

How much does UNIGNORABLE cost?

There will be 2 tiers depending on the level of support you're looking for:

  • Core plan: $1k
  • VIP plan: $4k

All students will have:

  1. Lifetime access to course content.
  2. Access to community forum.
  3. Weekly co-working sessions.
  4. Small-group engagement squads.

VIPs get more direct access to Katelyn and Neal with mastermind calls, 1:1 calls, and profile reviews.

Is this just another audience building course? I’ve seen a ton of those lately.

So have we. And that’s a big reason we felt compelled to create Un-ignorable. 

Most courses are long self-serve video lessons.

Some guru shows you the exact tactics, templates and “formulas” they’ve used. Actionable – sure. The problem? It leads to thousands of copycats. People using the exact same tactics, quickly making them ineffective for everyone. Worse, these courses don’t teach you WHY those methods work. Without a deep understanding of the WHY, you’re completely trapped. Totally dependent on the next big “hack” to get any results.

UNIGNORABLE is different. It’s a cohort-based challenge designed to help you level up. You’ll learn what to do, how to do it, and—most importantly—why it works. 

You’ll have questions along the way. You’ll want feedback from your peers and from your instructors. And you’ll want to feel confident you’re doing it right. That’s exactly what you get.

The best part? A little friendly competition will push you to overcome past stumbling blocks while making a bunch of new friends along the way.

My business is shifting. Should I wait to join until I figure out what’s next?

No. This challenge will help you to figure out what you’re uniquely great at and how to leverage your One-ness to build a tribe of followers and future buyers.

When you get this part right, magical things can happen. Case in point:

Who is NOT a fit?

UNIGNORABLE is not a good fit for people who want to grow a company account (e.g., your company's branded Twitter or YouTube account or corporate profile page on LinkedIn). 

People relate to people. This is why the principles and tactics we teach in the course are specifically designed to help you build a following underneath your personal brand (whether you currently have one or not), not your company's brand (or the one you work for). 

However, the goal of your personal brand is to help your company get more customers. You become the relatable person they trust behind the brand.

The best companies these days encourage their entire team to build up their personal brands. It helps them and the company.

If you're still not sure if Un-ignorable is right for you, email us at: help@demandcurve.com

Should I do Core or VIP?

We offer two UNIGNORABLE tiers, depending on individual factors such as budget and learning style.

Here's the TL;DR of each tier: 

  • Core ($1k): You learn best with others. In this tier, you get direct access to the instructors via the community and Q&A sessions. You’ll also tap the full power of the community. You’ll be placed into a “squad” of ~20 fellow participants. Your squad will hold you accountable, provide feedback, and be your thought partners. They’ll also be your earliest fans when you start publishing content. Core members also get access to live “fast feedback” sessions where you’ll break out into small groups to push through barriers, exchange learnings, and brainstorm new tactics and content ideas. There will also be recurring co-writing sessions to stay accountable and improve copywriting
  • VIP ($4k): This is the whole shebang. If you absolutely must make audience-building work, this is the tier for you. You get everything from the Core plan PLUS direct, 1:1 instructor support. This includes two 30-minute coaching calls with Katelyn and Neal, an audit of your social media profile, access to a live, small-group coaching session, and a dedicated VIP chat where Katelyn and Neal will respond to questions asynchronously.

Note due to constraints on Katelyn and Neal's time, we can only do max 10 VIP spots. We cannot squeeze anybody else in ;)