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course
1 hour
Completed [date]

B2B SEO: Build Your Foundation

SEO foundation guide: technical setup, on-page optimization, content strategy for startup credibility.
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AI guided assistance
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7 lessons
⚔️
3 hands-on projects
About this course

Our goal at the traction stage isn't to use SEO as our primary acquisition channel. For 99% of startups, producing the results we need takes too long.

Instead, think of this as your SEO hygiene checklist. It's like laying the foundation of a new building before construction begins.

We want to take an 80/20 approach to ensure that our web presence comes off as trustworthy, prospects can at least find our website when searching for our brand name (which will happen when they start seeing our ads, content, etc), and we have a healthy starting point if/when we are ready to invest in SEO as a growth channel.

This lesson was peer-reviewed for accuracy and clarity by experts from Galactic Fed.

Syllabus
1
B2B SEO Basics
Set up technical basics (HTTPS, mobile, speed), optimize pages, create helpful content, track results.
1
B2B SEO: Build Your Foundation Feedback
Tell us what you think about the B2B SEO: Build Your Foundation course.
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3,000+ startups have used the Growth Program to get results like these...
We landed two big meetings using their cold outreach strategy — while we were still in the course.
– Wayne Anderson
Co-Founder, SmartAlto
You learn the tactics DC uses to grow their clients. When I wrote the growth book, Traction, I hoped someone would build a course like this.
– Justin Mares
Founder, Kettle & Fire
This is the team you want to learn growth from. They know every channel and every tactic. And they know how to scale efficiently.
– Elie Schoppik
Education, Anthropic
I've learned so much as a new marketer that probably would have taken at least a few months and considerable stress. The confidence boost I have now when running campaigns and publishing projects is unparalleled.
– Brent Jensen
Growth, Hopper
The DC course might be the most valuable thing I've done for my career. The course allows you to tailor your experience to serve the needs of your business, and every project you do contributes to growth in a direct way.
– Candace Kim
Marketing, Scanwell
The Demand Curve team knows paid acquisition, conversion, landing pages, and a lot more very well. If you’re lagging behind on your growth skills, let them teach you what you’re missing.
– Alex Kracov
Founder, Dock

Join the program that has helped thousands of founders get traction and scale their revenue.

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Hiten Shah
Co-Founder, Nira
“I open and read every email that Demand Curve sends. The content is advanced and teaches something novel and useful in each issue.”