Cold Email

Most founders chase scattered tactics, but durable growth comes from engineered alignment across the Foundational Five: market, product, model, brand, and channel. This lesson reframes growth as system design: you control product, model, and brand, and must shape them to fit a defined market and the channel that reliably reaches it. When those pillars interlock, every downstream decision—positioning, offers, messaging, and experiments—gets faster and more rigorous. You stop guessing, diagnose bottlenecks quickly, and use the framework as a shortcut to see whether the business is designed to grow.

We apply that lens to cold outreach, a high-leverage acquisition skill for scrappy teams. You’ll learn whom to target, how to source and verify emails, and how to write concise, value-dense messages that handle objections, use social proof, and ask for one clear next step. We compare channels, explain why email usually outperforms, and show a lightweight pipeline: prospecting, outreach, two smart follow-ups, and handoff to demos or calls. You’ll build repeatable processes, avoid spam traps, and track open, reply, and purchase rates to validate CAC. Most importantly, you’ll connect outreach back to the Foundational Five so targeting, copy, and offers stay aligned—turning cold email into a reliable engine that scales predictably.