Create Your Story System

This course teaches founders how to build a Story System — a structured messaging foundation that turns scattered copy into a unified narrative. Instead of treating brand as a logo or tagline, you’ll learn how to define a Core Story, choose an archetype and voice, map customer personas and pains, and distill them into sharp value propositions. Each step stacks into a framework that ensures your ads, landing pages, sales decks, and onboarding all reinforce the same story. The result: consistency, clarity, and messaging that actually moves the market.

Beyond theory, you’ll create a practical library of assets — personas, hooks, funnel-based messaging maps, and tested CTAs — that you and your team can plug directly into campaigns. By the end, you’ll have more than a doc in Notion: you’ll have a growth multiplier. Your brand will earn salience, your creative will spin up faster, and every dollar spent on channels will stretch further because it’s compounding inside one clear story.