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course
1.5 hours
Completed [date]

The DC Growth System

Stop chasing random marketing tactics. Build a systematic growth engine using five foundational pillars and proven motions.
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AI guided assistance
🧠️
7 lessons
⚔️
3 hands-on projects
About this course

Stop treating growth like guesswork. Start engineering it like a system.

Most founders chase random marketing tactics, hoping something will stick. They feel anxious about growth because it seems uncontrollable and unpredictable. The DC Growth System changes that entirely. Built from a decade of working with thousands of startups, this system transforms growth from a mystery into a predictable engine you can control.

You'll master the Foundational Five pillars, identify your growth catalysts, and build a growth engine powered by self-reinforcing flywheels. Instead of random acts of marketing, you'll have a quantitative model showing exactly where growth comes from and which levers to pull to unlock it rapidly. You'll go from anxiety-inducing guesswork to engineering growth on command.

Syllabus
1
Meet your growth system
The DC Growth System transforms growth from random marketing acts into a systematic, controllable engine built from working with thousands of startups.
1
The Foundational Five
Your foundation consists of five aligned pillars—market, product, model, brand, and channel—that must work together for growth to be possible.
1
Growth Catalysts
Growth catalysts are your competitive edge or advantage, organized into seven buckets that explain why some companies achieve breakout success.
1
Motions
Your growth engine has three core motions—acquisition, monetization, and retention—that work together in a compounding cycle.
1
Funnels
Funnels measure how people progress through your buying journey, while growth models explain the deeper mechanics of how your engine produces growth.
1
Growth Strategy
Strategy is problem-solving guidance that comes after understanding your foundation, not before—it's how you wield your growth tools.
1
Execution Layer
The execution layer includes channels, tactics, and tools that bring your system to life, but shouldn't be where you start building growth.
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The Growth Process
The growth process centers on a learning flywheel that helps you generate insights faster than your competition.
1
Flywheels
Flywheels are the self-reinforcing, compounding forces that power your motions and make growth truly scalable and repeatable.
1
The DC Growth System Feedback
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3,000+ startups have used the Growth Program to get results like these...
We landed two big meetings using their cold outreach strategy — while we were still in the course.
– Wayne Anderson
Co-Founder, SmartAlto
You learn the tactics DC uses to grow their clients. When I wrote the growth book, Traction, I hoped someone would build a course like this.
– Justin Mares
Founder, Kettle & Fire
This is the team you want to learn growth from. They know every channel and every tactic. And they know how to scale efficiently.
– Elie Schoppik
Education, Anthropic
I've learned so much as a new marketer that probably would have taken at least a few months and considerable stress. The confidence boost I have now when running campaigns and publishing projects is unparalleled.
– Brent Jensen
Growth, Hopper
The DC course might be the most valuable thing I've done for my career. The course allows you to tailor your experience to serve the needs of your business, and every project you do contributes to growth in a direct way.
– Candace Kim
Marketing, Scanwell
The Demand Curve team knows paid acquisition, conversion, landing pages, and a lot more very well. If you’re lagging behind on your growth skills, let them teach you what you’re missing.
– Alex Kracov
Founder, Dock

Join the program that has helped thousands of founders get traction and scale their revenue.

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Hiten Shah
Co-Founder, Nira
“I open and read every email that Demand Curve sends. The content is advanced and teaches something novel and useful in each issue.”