Design your B2C Growth Engine

This course shows founders how to design their growth engine — the system that turns channels and tactics into sustainable, compounding growth. Instead of jumping straight into ads or content, you’ll learn how to structure acquisition, monetization, and retention motions so they reinforce each other. Each motion type has its own dynamics — speed, cost, and commitment — and when aligned correctly, they form the backbone of a scalable engine rather than a set of disconnected experiments.

Through lessons on motion design, flywheel mechanics, and alignment factors, you’ll see how to pair the right motions for your business model, map CAC against ARPU, and avoid the common pitfalls that stall engines before they spin. By the end, you’ll know how to intentionally architect a growth system where every new customer, conversion, and retained user fuels the next cycle — making your company harder to slow down with every turn of the wheel.