Email Marketing Fundamentals

This course teaches early-stage founders how to build essential email infrastructure that supports their business without becoming a distraction from core growth activities. Rather than focusing on complex marketing automations, it covers the three critical email systems every startup needs: transactional emails that handle user actions (password resets, confirmations), onboarding sequences that guide new users to success, and simple win-back campaigns for re-engaging inactive users. The course includes step-by-step setup instructions for email service providers, domain verification with proper authentication records, and proven email templates that maintain brand consistency.

We'll cover practical implementation over theory, providing specific benchmarks for success (95%+ deliverability, appropriate open rates by email type) and simple monthly review processes to track performance. Using frameworks from the Story System, founders learn to write compelling subject lines and email copy that converts, while avoiding common pitfalls that hurt deliverability and sender reputation. The end result is a professional, scalable email system that functions as reliable business infrastructure, allowing founders to focus on their primary acquisition channels while ensuring users receive the communications they expect from a credible company.

This lesson was peer-reviewed for accuracy and clarity by experts from Galactic Fed.