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The Foundational Five: Overview
The Foundational Five framework teaches you to engineer growth into your business foundation using five aligned pillars: market, product, model, brand (story), and channel.
About this course
Most founders chase random tactics hoping something will stick, but real growth comes from engineering alignment across five foundational pillars. The Foundational Five framework—market, product, model, brand, and channel—is the closest thing to a growth shortcut because it instantly reveals whether your business is designed to grow.
The critical insight is that product-market fit isn't enough. You need alignment across all five pillars, and each must work together as a system. You only control three of them (product, model, brand), so you must engineer those to fit your market and channel. This framework creates full-system alignment that flows downstream to inform every growth decision, from strategy to tactics, giving you a diagnostic tool that prevents years of trial and error.
Syllabus
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Why join the Growth Program
Company Tracks
Step-by-step growth plans tailored to your business type and stage.
Solve Any Growth Problem
55+ playbooks for every major growth tactic, channel, and use case.
Full-Funnel Growth
Learn acquisition, activation, monetization, retention, and more.
Modern Growth Motions
Product, sales, content, and paid-led acquistition strategies.
Zero Fluff
No theory, no filler, just tactical systems that actually work.
Built by Operators
Created by the team behind $1B+ in startup growth
Growth Recipes
Not just what to do. Exactly how to do it.
Templates & Swipe Files
Launch faster with 50+ high-converting assets.
Tactical Projects
Solve channel-specific problems with step-by-step execution plans.
Real Startup Case Studies
See how the fastest-growing startups solve growth.
Validated Tactics
No theory, no filler, just tactical systems that actually work.
Endless Growth Experiments
400+ proven tactics and ad examples to spark your next big win.
Your AI Growth Co-Pilot
Trained on everything we know. Like having 100+ growth experts at your finger tips.
1:1 Coaching
Work directly with the Demand Curve team for personalized strategies and growth guidance.
Tactical Feedback & Reviews
Get detailed critiques on landing pages, ads, positioning and more.
Clarity Without the Guesswork
Avoid costly detours. Get clear direction on what to do, and what to ignore.
Never Alone
Founders shouldn’t go it alone. Expert support is just a message away.
Priced for Startups
Like hiring a $20K/mo growth team—at a fraction of the cost.
Vetted for Startup Growth
Every partner is hand-picked for their ability to drive growth at early-stage startups.
Full Range of Talent
From elite growth agencies to cost-effective offshore experts, only trusted partners make the cut.
Exclusive Member Discounts
Save thousands with special pricing from select top-tier growth partners.
Not a Marketplace.
No spam. No agency roulette. Just direct intros to top-fit partners, vetted by us.
Growth Vault
460+ battle-tested growth tactics from top startups and operators.
Ads Vault
239+ high-performing startup ads for creative inspiration and analysis.
Newsletter Vault
Browse 250+ past issues packed with founder-focused growth insights.
Exclusive Discounts
Save on vetted tools, services, and select agency partners. Just for members.
3,000+ startups have used the Growth Program to get results like these...
We landed two big meetings using their cold outreach strategy — while we were still in the course.
Co-Founder, SmartAlto
You learn the tactics DC uses to grow their clients. When I wrote the growth book, Traction, I hoped someone would build a course like this.
Founder, Kettle & Fire
This is the team you want to learn growth from. They know every channel and every tactic. And they know how to scale efficiently.
Education, Anthropic
I've learned so much as a new marketer that probably would have taken at least a few months and considerable stress. The confidence boost I have now when running campaigns and publishing projects is unparalleled.
Growth, Hopper
The DC course might be the most valuable thing I've done for my career. The course allows you to tailor your experience to serve the needs of your business, and every project you do contributes to growth in a direct way.
Marketing, Scanwell
The Demand Curve team knows paid acquisition, conversion, landing pages, and a lot more very well. If you’re lagging behind on your growth skills, let them teach you what you’re missing.
Founder, Dock
Join the program that has helped thousands of founders get traction and scale their revenue.
Join Program
“I open and read every email that Demand Curve sends. The content is advanced and teaches something novel and useful in each issue.”
