Google Shopping Ads (mini playbook)

This lesson breaks down everything a founder needs to know about launching and scaling Shopping Ads. It starts with why Shopping Ads matter, showing how they put your products directly in front of high-intent buyers searching on Google. You’ll learn the mechanics of how they work through Google Merchant Center, product feeds, and Google’s automation, which matches your catalog to relevant searches. The lesson also explains campaign types—Standard, Smart, and Performance Max—highlighting their trade-offs between control, automation, and reach so you can choose the right path for your stage.

From there, the lesson guides you through structuring campaigns, setting up Merchant Center correctly, and launching your first ads. Once live, you’ll learn how to optimize performance by monitoring key metrics (CPA, ROAS, conversion rates), refining product feeds, and cutting out wasted spend. The final section focuses on scaling: increasing budgets methodically, testing new audiences and devices, and expanding creative assets. By combining technical setup with a strategic decision framework, this lesson ensures startups don’t just launch ads—they engineer profitable growth. The result is a repeatable process to diagnose performance, improve efficiency, and scale campaigns with confidence.