Make High-Converting Landing Pages

Landing pages require tailored design for specific marketing funnels rather than generic homepages, following the conversion formula: Purchase Rate = (Desire + Confidence) / (Effort + Confusion). The recommended structure includes hero section with descriptive headers and compelling hooks, social proof through logos and testimonials, benefit-focused features addressing objections, FAQ sections, and clear CTAs throughout. The hero header must immediately clarify what you sell and for whom, avoiding vague slogans in favor of specific value propositions with bold claims or objection handling.

Key principles emphasize benefits over features, using customer-focused language and addressing common objections preemptively. Social proof appears twice: first as logo displays for credibility, second as detailed testimonials highlighting transformation results. The guide covers various landing page types including interactive calculators, competitor comparisons, quiz funnels, and advertorials. Implementation leverages AI tools and templates for rapid development, prioritizing speed over perfection. Success requires answering seven critical questions: what the product is, target audience fit, legitimacy, social proof, pricing, support availability, and clear action steps.