SEO Fundamentals

SEO remains crucial despite AI's rise, as Large Language Models still search the internet for current information, making traditional search optimization relevant for both Google and AI citations. The guide emphasizes that ~60% of searches now end without clicks, making featured snippets and structured data increasingly important. Modern SEO prioritizes E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) over keyword stuffing, focusing on content quality and topical authority through comprehensive coverage of subject areas.

Technical implementation includes HTTPS setup, mobile-first indexing, Core Web Vitals optimization, and schema markup for rich snippets. On-page optimization covers keyword placement in URLs, title tags, meta descriptions, and content, plus internal linking strategies. Off-page SEO emphasizes ethical link building through guest posting, HARO (Help A Reporter Out), directory listings, and community engagement rather than paid link schemes. The guide provides detailed project templates for keyword research, content optimization, site architecture mapping, and SEO auditing. Success requires long-term commitment, with results typically appearing after six months of consistent effort.