TikTok Ads

TikTok Ads target entertainment-seeking users with low buyer intent, making authentic user-generated content (UGC) essential for success. The platform works best for visual D2C products under $100 AOV, mobile apps, and businesses with short sales cycles. Key advantages include unsaturated competition, low CPMs ($1-5 vs Facebook's $10-50), and repurposable creative assets. However, TikTok is highly creative-intensive, requires frequent ad refresh due to fast fatigue rates, and has limited targeting/attribution capabilities compared to mature platforms.

The strategy emphasizes broad targeting over granular demographics, letting TikTok's algorithm find optimal audiences. Two main ad types are In-Feed ads (traditional sponsored content) and Spark ads (influencer-style content that appears organic). Success requires partnering with nano/micro-influencers to create authentic testimonials, product demonstrations, and educational content that doesn't feel promotional. Creative best practices include thumb-stopping hooks in the first 3 seconds, storytelling through genuine emotions, and integrating native TikTok effects. Budget recommendations suggest 6-10 weeks testing timeline with 10-30% of total ad spend allocated to TikTok for proper validation.