User Surveys

User surveys turn vague hunches into segment-level proof you can act on. Start by setting up a working doc and choosing strong incentives—cash or gift cards for B2B, discounts or credits for B2C—to boost both response rates and answer quality. Define the audiences you’ll survey (leads, free users, paying tiers, churned users, one-time buyers, non-returners) and confirm you can actually pull clean email lists for each. Lock down logistics: budget for at least ~100 responses, your personas, an email tool (Mailchimp/Intercom), and a survey platform (SurveyMonkey). Draft audience-specific questions tied to business goals, then write a short, incentive-forward outreach email. Build and QA the surveys, create segmented send lists, test end-to-end, launch, set reminders, monitor opens/response rates, nudge with a follow-up, and fulfill incentives.

Let surveys run ~7 days, then analyze. Summarize insights and recommended actions in a final report: open with a crisp, executive summary, then detail what each segment values, friction points, feature priorities, and messaging cues. Translate findings into concrete outputs—ad angles to test, landing-page value props and order, drip/onboarding highlights, referral program structure, and content topics—backed by frequency-weighted responses and clearly labeled quotes. Be specific about “how” (incentives, audience, tech requirements), focus on patterns over outliers, and write for skimmers: finish thoughts, avoid leaps, and make next steps explicit.