What do you do from here?
First, take action on what you've learned. Knowledge is useless unless applied.
Next, it really depends on your company stage or your goals:
- Do growth yourself. This is the cheapest approach, and best for early-stage startups. If you plan to do growth yourself, you'll want to keep educating yourself. Check out the additional resources below to level up even further.
- Hire someone to do it for you. If you have the budget to hire, this can either be:
- A "growth/marketing" co-founder. This is an incredibly tricky thing to do as a co-founder is like a spouse. It's hard to find a good one, and it can often end poorly.
- A full-time person (either junior or senior). Note this can often be expensive, risky, and generally a single person won't know everything.
- Hire one or more agencies or freelancers. You can either find an agency/freelancer that does it all, or specialist agencies/freelancers. Either way, check out the Hiring for growth section below.
Hiring for growth
Want a senior team to build and run your growth engine for you? That's what we do. We work with startups across paid marketing, AI search, ad creative, and landing pages. Month-to-month, no bloated retainers. Explore our services or get in touch.
More resources to keep learning growth
- Want to go way deeper? We've taught 1,000+ startups build their growth engine with the Growth Program. It goes deep on all aspects of growth
- Want actionable growth tactics in your inbox each week? We share the top strategies and tactics used by fast-growing startups. Join ~100k founders and marketers getting The Growth Newsletter.
- Want to run TikTok Ads? We created an in-depth playbook.
- Want to create content for SEO? Check out the Content-Led SEO Playbook.
- Want to influence buyer behavior? Check out our Marketing Psychology Playbook.
- Want to use influencers to promote your product? Check out our Influencer Marketing Playbook.
- Want to write better landing pages? Check out our Landing Page Teardowns.
- Want to turn LinkedIn into an organic growth channel? Check out our LinkedIn Organic Playbook.