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The Foundational Five: Overview
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The Foundational Five: Overview
Your foundation is never “done”
Lesson
minute read

Your foundation is never “done”

It's also very important to know that your foundation is never "done." As I said, our F5 is a hypothesis. It must be tested and validated. Your F5 is a living, breathing system.

As we begin to activate your growth engine and put people through it, we can then assess where we have constraints and misalignments that need fine-tuning.

This iterative, optimization process never ends.

We might change one of our foundations. If our product fundamentally changes, for example, then the rest of our foundations must change as well. If your market shifts, we must respond, and it's not about just changing our product. If one foundation changes, the rest must follow suit to maintain that alignment.

All right, that's a wrap.

Next, we'll examine the F5 in more detail and break down the critical foundational pairings, as well as the key decisions they help us make.