We’ve now walked through the foundation, the catalysts that give you an edge, the motions that define how your engine runs, and the process that generates the learnings necessary to remove friction and uncover new growth levers.

But there’s one last, very important concept to cover: flywheels.

A flywheel is a self-reinforcing system. Each cycle makes the next cycle easier and more powerful, which means results compound over time. 

And flywheels show up across multiple layers of your growth system.

• Catalyst flywheels exist within the foundation, turning advantages like network effects into exponential momentum.
• Motion flywheels power your acquisition, monetization, and retention motions, making your growth engine spin faster as you feed it.
• Learning flywheels are created through the growth process, transforming experiments into compounding gains. Each test produces insights, which create leverage, as well as new hypotheses to run through the cycle.

When you see these three layers stacked together, you start to understand why we think of growth as system design and not a collection of tactics. 

Flywheels are the mechanism that turns your foundation, your catalysts, and your motions into compounding systems. When we say we’re going to help you build a growth engine that is scalable, predictable, and repeatable… flywheels are the core force that makes those outcomes real.

Alright, that’s a wrap.

That’s the overview of the DC Growth System. We have one more lesson before we get into the thick of it and begin constructing your system: “Guiding Principles.”

We’ll see you there!