Flywheels

We discussed that motions are a system. Think of your motions as the structure of your growth engine. But every engine needs power.

That’s where flywheels come in:

Flywheels are the compounding force that brings your motions to life and makes growth truly scalable and repeatable. They are the true workhorse of the system.

Flywheels have several different names. Some call them “loops,” but we prefer the term flywheels as we believe it truly captures how these mechanics work, in the sense that they have a self-compounding and self-perpetuating dynamic. This is what truly makes something scalable.

We will have a massive focus throughout this program on helping you identify not just the ideal flywheel for your engine, but how to build it.