Now let's examine the second layer of your foundation: growth catalysts.

As said, your Foundational Five explains the conditions required for growth to be possible. It doesn't, however, inherently explain how and why breakout growth happens.

Or, put very simply, the Foundational Five tells us if we’ll grow. Growth Catalysts explain how fast and how much we’ll grow. 

After years of working with many, many companies, our answer to breakout success is growth catalysts.

What Is a Growth Catalyst?

In a nutshell, a growth catalyst is your edge, or your advantage.

As you can see, we have identified seven buckets of catalysts through our time working with some of the fastest-growing startups in the world. We have market, product, model, brand, channel, and company catalysts.

In part two of the program, we're going to go much deeper into the catalysts to help you identify which ones may be an opportunity for you today, and, possibly more importantly, which ones have potential for you to engineer into your foundation over time.