Growth Strategy

The next layer to your growth system is strategy. I do want to point out how strategy isn't at the top of your system. Many people think that growth starts with a growth strategy.

That isn't how we think about it. We define strategy quite simply as problem-solving. Strategy guides how we go about solving a problem and, in the context of growth, how we go about using our engine and the components it’s made of.

However, we can’t construct a strategy until we fully understand the foundation and the inner workings of how our business is intended to grow. We can't build a strategy until we've identified the catalysts available to us. Or the unique motions that power the engine. Once we have those components in place, then can create our strategy: a guiding policy that informs not only the problem we’re trying to solve, but how we will wield the tools in our execution and tactical layer to solve it.

Which brings us to our next lesson…