This newsletter curates growth insights from Demand Curve's community. It keeps you up-to-date on growth tactics.
This week we're covering pricing page copy, YouTube virality, and SMS open rates.
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Insight from Andrew Capland.
People checking out your pricing page are likely high intent prospects.
Here's a quick copy fix to turn more of them into customers: Try reframing your pricing copy to include highly valued features for free.
What your buyer thinks → "10 hours for $100 is $10 per hour. That's pretty pricey..."
What your buyer thinks → "$100 is pretty cheap for what I'm getting..."
Consider getting feedback from your users to understand what they value most about your product. Repackage your product to offer that value "for free" with the purchase of your product at full price.
Insight from Demand Curve.
Most subscriber growth on YouTube comes from the algorithm promoting your videos to new audiences.
YouTube's algorithm promotes videos that get people to stay on the platform longer.
To increase the likelihood of your video being promoted to new audiences, optimize these three areas:
Insight from OptInMonster.
Open rates for SMS marketing are misleading—it's best to avoid using them as your defining metric.
Some reports suggest that SMS has a 99% open rate. But the majority of those opens might be users:
Instead, consider measuring success of your SMS campaigns based on:
Professional tag is wild (via Twitter).
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