Growth Newsletter #080
Welcome to the 1078 new marketers and founders who joined last week!
This week we're covering CRO, TikTok, and affiliates.
Community Spotlight
News and Links
News you can use:
- LinkedIn is rolling out a new link sticker option to help drive more traffic from your posts. (Like an IG Stories link sticker but for LinkedIn).
- Google started showing pros and cons in product review featured snippets. If you haven't already, consider adding pro and con structured data for a potential bump in visibility for product keywords.
- Nano-influencer marketing (sub 5k followers) spend is up 220% this year. That's a growth rate of ~8x the total spend on influencer marketing (28%). Our take: If lesser-known creators aren't part of your strategy, maybe reconsider.
- Related resource: Influencer (Creator) Marketing playbook
AI personalization*:
An interesting development that top marketers are keeping an eye on: how AI can make customer data even more valuable.
Last week, Customer Data Platform mParticle announced their acquisition of Vidora, an AI personalization platform for customer data. On August 16th, mParticle CPO Chee Chew and Vidora CEO Alex Holub will be connecting for a fireside chat to discuss what’s possible with mParticle + Vidora and how marketers can get started with AI today. Register here.
* Sponsored by mParticle
Something fun
From @StateOfLinkedIn
