Growth Newsletter #107
Hello everyone, welcome to another week. Two groups of people were extremely active on Twitter this weekend: Superbowl fans, and Superbowl Ads fans. Which camp were you in?
This week we cover Interface Interruption, spy recruitment, and warm outreach.
News and Links
News you can use:
- Twitter’s trying hard to make its Twitter Blue subscription more appealing. That begins with letting U.S. subscribers write longer tweets—up to 4,000 characters. And word has it TweetDeck may soon become exclusive to Twitter Blue users.
- Elon said that Twitter Blue verified creators will start to earn a % of ad revenue for ads shown in the comment sections of their tweets.
- Good news for businesses using TikTok: Its Promote tool has new targeting and boosting features to help accounts drive traffic back to their profiles and inboxes. You can also now target nearby users with ads and promote influencer content.
- Walking back on some of its previous statements, Google says using AI-generated content is OK as long as it’s not “primarily to manipulate search rankings.”
- Speaking of AI, the biggest AI news of last week revolved around Google’s chatbot Bard—and its spectacularly underwhelming announcement. Dr. Marie Haynes discusses its (and other AI chatbots’) SEO implications here.
- The Brand Strategy Sprint launches Feb 16th! Join the waitlist and get 20% off.
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