News you can use:
- Twitter announced that advertisers now have to pay for Twitter Blue or Verified Organizations to keep running ads. That means, effective immediately, if you want to advertise on Twitter, you have to pay-to-play at $8 a month or $84 a year.
- Related: Twitter started removing legacy verified checkmarks on 4/20 (because Elon gon' Elon), leaving countless high-profile accounts unchecked.
- Instagram now supports up to five links on your profile page (finally). To Linktree and fellow link-in-bio tools: we thank you for your service.
- Snapchat hosted their annual Partner Summit last week. We learned that Snapchat+ paid subscription now has over 3 million users. That's up from 2MM in February and 1MM last August. Impressive growth! Most marketers sleep on Snap, but given that TikTok's future is in jeopardy (seemingly), now's not a bad time to test into the platform.
Show we recommend: Seth Godin's Top 10 Marketing Lessons*
Seth Godin is a legend—and was even inducted into the Marketing Hall of Fame.
In this episode, Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), break down Seth Godin’s timeless advice on marketing.
Learn why marketing has to be emotional (not logical), why you shouldn’t be authentic, why failure needs to be an option to succeed, why complexity kills businesses, why you need to be a learn-it-all, and so much more.
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*Sponsored by Marketing Against the Grain