Growth Newsletter #154

January 9, 2024

I hope you're all enjoying the Fresh Start Effect—where we're more motivated to start a new habit at the beginning of a new time period (week, month, year, decade, or birthday). 

A new year is the strongest example since it's so hyped up.

So ride the high and get things done. You might as well.

Today's topics: Incentivize UGC. Hack through the Cold Start. 10M-view YouTube Shorts.

Let's dive in 👼

– Neal

From Tim Urban:

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Alex Kracov
Head of Marketing, Lattice