News you can use:
- Google made some big announcements at I/O 2022. Of particular note for marketers: My Ad Center, an upcoming tool that will let users control the kinds of ads they see. Also: more multisearch—think, take a picture, get local results. We’ll be hearing more about Google ads at Google Marketing Live on May 24, but here’s a sneak peek.
- Now available: TikTok Insights. Filter by location, audience, industry, etc. → get revealing insights and trends. E.g., the top three categories for graduation shopping are clothes, watches & jewelry, and food & drink.
- TikTok’s also partnering with Foursquare to improve attribution for in-store visits.
- Podcast ads are now a billion-dollar industry.
Plus, we’ve completely updated our blog article on Facebook Ads targeting. It factors in the latest privacy and algorithm updates and answers the question, Does Facebook targeting still work?
What we're reading: Every.
Every publishes essays analyzing and explaining new ideas in productivity, strategy, Web3, and the creator economy. It's run by a collective of thoughtful and experienced operators in tech like Li Jin, Nathan Baschez, and Nat Eliason. These are folks who are dedicated to writing essays that will actually help you reach your goals and better understand the world. Highly recommend checking it out here.