News you can use:
- Don’t sleep on Etsy. Considering its Q2 revenue growth (nearly 6 million new buyers), the marketplace may be worth testing—assuming your product fits the platform.
- The trend toward short-form content continues. YouTube’s trying to make that easier by providing an option to convert creators’ longer videos into Shorts. Any Short created using this feature will link back to the original long-form video, making it a great way to drive new traffic to your main content. (If you’re completely new to Shorts, a YouTube product manager answers Shorts FAQs here.)
- Apple’s testing two new ad placements in the App Store: on the Today tab and app product pages. If results look good, we recommend app developers try them out ahead of their competitors.
In case you missed it:
We recently spoke with SparkToro’s VP of Marketing, Amanda Natividad. After taking our audience-building course last year, Amanda grew her Twitter following from 1k to 60k in a year. Check it out here.
A cool growth event in San Francisco:
Our friends at Lob.com are hosting an event we recommend checking out on human connection in marketing. It's an intimate in-person event for enterprise marketers on August 9th in San Francisco. You'll hear perspectives from world-class marketing leaders on how to develop deep relationships with your customers through messaging, creative, and the appropriate channel. Use this link to register and gain access. Food and drinks will be served throughout the event.