Growth Newsletter #093
Welcome to the 1,171 founders and marketers who subscribed this week!
Neal here again. You’re stuck with me now going forward :)
This week we have three insights lovingly stolen from three creators I respect: Justin Welsh, Katelyn Bourgoin, and Amanda Natividad.
We’ll be covering win-win relationships, delight, and zero-click content.
News and Links
News you can use:
- Creators with 10k+ followers get a boost with Meta’s new monetization tools. These include Instagram subscriptions for exclusive content, virtual gifting from viewers, and expanded NFT capabilities.
- YouTube’s Go Live Together feature lets accounts invite other YouTube users to their streams. Perfect for live brand-influencer collaborations—think interviews and Q&As.
- Also from YouTube—"handles" are finally here. Check out ours: @demandcurve.
- Don’t close the door on Snap. In its latest AR shopping investment, it’s partnering with Amazon to make digitally trying on glasses possible. Also, Snap announced an integration with Strava. Why this matters: it’s an initiative to get more older users on the app.
- Twitter’s paid verification update—the Twitter Blue feature everyone’s been talking about from Elon—becomes available tomorrow, after Election Day in the U.S.
How to choose an outsourcing partner*:
Outsourcing is a smart way to scale customer experience without sacrificing quality.
Whether you’re building a new support team from scratch, adding coverage hours or additional languages, or augmenting your existing team, outsourcing allows startups to stay nimble and focus on growth and innovation.
But your success with outsourcing is completely dependent on finding the right partner. That’s why it’s important to ask the right questions. Learn the six questions you should ask when evaluating any outsourcing company.
*Sponsored by PartnerHero