Growth Newsletter #106

February 7, 2023

Hello. Hi. Hey. Howdy. Greetings. Salutations. Wassup. Happy February to everyone.

Yesterday I went to a lunch and learn about Category Design—the process of creating a new category for your startup/product so that you can dominate it. Will share my learnings soon!

This week we cover viral weirdness, instant gratification, and pattern interrupts.

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The Demand Curve team knows paid acquisition, conversion, landing pages, and a lot more very well. If you’re lagging behind on your growth skills, let them teach you what you’re missing.
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Alex Kracov
Head of Marketing, Lattice