Growth Newsletter #151
Happy holidays one and all. I hope you have a chance to unplug and recharge for 2024.
I have a feeling it's going to be a big year. Rumor has it, it's going to be 366 days.
And fear not—because I know this is your biggest fear this holiday season—we will continue to send the newsletter during the holiday break.
Today: Reverse Trials. Don't overwhelm DTC subscribers. 230k subs in 18mo.
Let's dive in 🎶
And because I mentioned Elena Verna...