Growth Newsletter #171

April 10, 2024

I enjoyed writing this one. It highlights parts of the customer journey that we gloss over.

We love focusing on the sexiest and most obvious parts: the landing page copy, the ad, or the product itself.  

But there's more to it.

Let's dive into the 3 Moments of Truth.

– Neal

Found it via George Mack. I love this ad for a few reasons:

  1. It gets your attention with a Pattern Interrupt. You don’t expect to see a ripped-up pillow in an ad.
  2. It’s fun, dynamic, and playful. The dog looks ready to pounce.
  3. It relates the value prop in a way that I get. It’s not expensive, so I don’t need to get too upset at this puppy just trying to have fun.
  4. The scene is all IKEA furniture. They show the product being used in daily life.

More newsletter editions

Join 91,000 founders and marketers getting actionable startup growth tactics in their inbox each week.

Thank you! We share new playbooks in our weekly newsletter.
Oops! Something went wrong while submitting the form.
Quotation mark icon
The Demand Curve team knows paid acquisition, conversion, landing pages, and a lot more very well. If you’re lagging behind on your growth skills, let them teach you what you’re missing.
Testimonial author image
Alex Kracov
Head of Marketing, Lattice