The growth playbook trusted by Silicon Valley’s top startup founders

Through our work helping dozens of companies go from zero to millions in revenue, we’ve learned what works and what doesn’t. We've condensed years' of learnings to create this playbook to help startups get traction and take their growth to the next level.
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Student Reviews

Working with Demand Curve was a game changer — the global team has gotten enormous value out of the work they’ve done with us. They’ve revamped how we think about lead generation via email and ads, and taught us a new rhythm around approaching and nurturing customers.
Masha Reutovski
Sr. Marketing Manager, Microsoft
This is the team you want to learn growth from. They know every channel and every tactic. And they know how to scale efficiently.
Elie Schoppik
Founder, Rithm School
You learn the tactics Bell Curve uses to grow their clients. When I wrote the growth book, Traction, I hoped someone would build a course like this.
Justin Mares
Founder, Perfect Keto
I've learned so much as a new marketer that probably would have taken at least a few months and considerable stress. The confidence boost I have now when running campaigns and publishing projects is unparalleled.
Brent Jensen
Growth, Hoppier
These are the people we go to for growth advice. They pointed out what we needed to change in our Facebook/Instagram strategy and landing pages — and it made the difference.
Brian Krall
Lead Developer, Tovala, YC W16
I'm a junior marketer at a startup preparing to aggressively begin paid acquisition. I knew enough growth to be useful, but I needed to know more to be very effective with ads.
Demand Curve provided the hands-on feedback and walkthrough references needed to level up to senior-level skills.
Max Orshan
Growth Strategist, Rhino
The Demand Curve team knows paid acquisition, conversion, landing pages, and a lot more very well. If you’re lagging behind on your growth skills, let them teach you what you’re missing.
Alex Kracov
Head of Marketing, Lattice
The Demand Curve course might be the most valuable thing I've done for my career. They really helped me develop a growth mindset. The course allows you to tailor your experience to serve the needs of your business, and every project you do contributes to growth in a direct way. Best of all, you're able to get honest, in the moment feedback from instructors.
Candace Kim
Marketing, Scanwell, YC S18
We landed two big meetings using their cold outreach strategy — while we were still in the course.
Wayne Anderson
Co-Founder, Smart Alto, YC W17
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What You'll Learn

Startup Growth: The Founder's Playbook teaches you how to identify the optimal growth strategies for your specific business, as well as how to execute on those strategies at an advanced level.

The playbook is packed with real-world examples we’ve personally tested from clients who we’ve grown from zero to millions in revenue.


Create and run ads on every major channel. We show you how to recreate our best-performing ad campaigns.

Landing Pages

Write and structure pages that increase conversions — exponentially. No need to hire writers or designers.


Learn how to guide people into your product in a way that excites them to become lifelong customers.

A/B Testing

Level up your conversion optimization with strategies that maximize ROI.
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Who benefits from this playbook

B2C & B2B
SaaS & eCommerce
  • Founders and startup teams looking to get traction.
  • Founders and startup teams that have traction and are looking to scale as efficiently as possible.
  • Our growth strategies have proven to work with companies of every size and vertical.
  • We cover both introductory and advanced B2B and B2C tactics.