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What’s a Rich Text element?
The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.
Static and dynamic content editing
A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!
How to customize formatting for each rich text
Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.
Bite-sized growth tactics
We spend hundreds of hours researching marketing channels, so you don't have to.
How to pitch investors
I run a group of 700+ VCs and angel investors.
How to pitch them:
Hiring a growth marketer
The #1 question we're asked at Demand Curve: How do I hire a top 1% growth marketer?
THREAD: Here's how.
Social proof
Social proof can double your website conversion.
THREAD: How to get social proof that grows your startup.
Onboarding
THREAD: How to get users to use your app 👇
Most SaaS apps lose 95% of new users within 90 days. That's insane. They tend to lose those users during onboarding—when a first impression is made.
Here's how to avoid this.
Retention
THREAD: How to keep users around longer.
Surprise: Acquiring a new user costs 5x more than retaining one. Here's how to keep the customers you already have:
Create and write ads
THREAD: How to make ads that get clicks. (For Facebook and Instagram)
You'll learn:
- How to write ads for your audience
- Frameworks for messaging
- How to design ads
Competitive analysis
You can find all of the marketing tactics other companies are using.
Here’s how to see and replicate them for your startup.
THREAD 👇
Influencer marketing
Some of the smartest eCom marketers we know let us in on a secret... They're (quietly) all in on influencer marketing.
THREAD: Here’s how they’re doing it 👇
Cold email guide
THREAD: Learn exactly how to grow your startup through cold emailing. We've sent thousands of emails for our clients.
Here are our top learnings:
Finding your acquisition channel
Myth: Startups need multiple acquisition channels to grow.
Reality: You only need ONE profitable channel to begin traction.
THREAD: Learn how we think about channels (paid and unpaid)
AB Testing
THREAD: How to improve your startup's conversion rate through A/B testing.
We've consolidated learnings from running 1000s of A/B tests for companies like Segment, Microsoft, and Tovala.
Favorite growth tactics
We’ve shared a lot of growth tactics. Of all of them, here are the 8 you must remember.
THREAD: On email marketing, CRO, ads, and more 👇
Ad channels
THREAD: Read this if you're new to ads. Here's how to make each ad channel work.
E.g. Facebook, Instagram, Google, Snapchat, Pinterest. (from our experience running ads for 400+ startups)
Marketing lies
THREAD: 10 significant lies you've been told about marketing:
On email marketing, ads, and referrals.
Referrals and word of mouth
THREAD: How to grow your startup through referrals, and word of mouth.
(Actionable tactics from working with 400+ startups)
How to write your landing page
Here’s how to double conversion on your startup’s homepage. (From rewriting over 1,000 websites.)
A thread
