Bite-sized growth tactics
We spend hundreds of hours researching marketing channels, so you don't have to.
How to pitch investors
I run a group of 700+ VCs and angel investors.
How to pitch them:
Hiring a growth marketer
The #1 question we're asked at Demand Curve: How do I hire a top 1% growth marketer?
THREAD: Here's how.
Social proof
Social proof can double your website conversion.
THREAD: How to get social proof that grows your startup.
Onboarding
THREAD: How to get users to use your app 👇
Most SaaS apps lose 95% of new users within 90 days. That's insane. They tend to lose those users during onboarding—when a first impression is made.
Here's how to avoid this.
Retention
THREAD: How to keep users around longer.
Surprise: Acquiring a new user costs 5x more than retaining one. Here's how to keep the customers you already have:
Create and write ads
THREAD: How to make ads that get clicks. (For Facebook and Instagram)
You'll learn:
- How to write ads for your audience
- Frameworks for messaging
- How to design ads
Competitive analysis
You can find all of the marketing tactics other companies are using.
Here’s how to see and replicate them for your startup.
THREAD 👇
Influencer marketing
Some of the smartest eCom marketers we know let us in on a secret... They're (quietly) all in on influencer marketing.
THREAD: Here’s how they’re doing it 👇
Cold email guide
THREAD: Learn exactly how to grow your startup through cold emailing. We've sent thousands of emails for our clients.
Here are our top learnings:
Finding your acquisition channel
Myth: Startups need multiple acquisition channels to grow.
Reality: You only need ONE profitable channel to begin traction.
THREAD: Learn how we think about channels (paid and unpaid)
AB Testing
THREAD: How to improve your startup's conversion rate through A/B testing.
We've consolidated learnings from running 1000s of A/B tests for companies like Segment, Microsoft, and Tovala.
Favorite growth tactics
We’ve shared a lot of growth tactics. Of all of them, here are the 8 you must remember.
THREAD: On email marketing, CRO, ads, and more 👇
Ad channels
THREAD: Read this if you're new to ads. Here's how to make each ad channel work.
E.g. Facebook, Instagram, Google, Snapchat, Pinterest. (from our experience running ads for 400+ startups)
Marketing lies
THREAD: 10 significant lies you've been told about marketing:
On email marketing, ads, and referrals.
Referrals and word of mouth
THREAD: How to grow your startup through referrals, and word of mouth.
(Actionable tactics from working with 400+ startups)
How to write your landing page
Here’s how to double conversion on your startup’s homepage. (From rewriting over 1,000 websites.)
A thread
