Bite-sized growth tactics

We spend hundreds of hours researching marketing channels, so you don't have to.

The Demand Curve team creates, hands-down, the best growth content on the internet.
Greg Isenberg (@GregIsenberg)
CEO, Late Checkout
It takes a marriage of smart growth strategies to succeed in business. Demand Curve will give you the playbook you need to grow your project or your startup.
Alex Lieberman (@BusinessBarista)
Founder, Morning Brew

How to pitch investors

I run a group of 700+ VCs and angel investors.

How to pitch them:

April 7, 2021
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Hiring a growth marketer

The #1 question we're asked at Demand Curve: How do I hire a top 1% growth marketer?

THREAD: Here's how.

March 23, 2021
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Social proof

Social proof can double your website conversion.

THREAD: How to get social proof that grows your startup.

April 6, 2021
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Onboarding

THREAD: How to get users to use your app 👇

Most SaaS apps lose 95% of new users within 90 days. That's insane. They tend to lose those users during onboarding—when a first impression is made.

Here's how to avoid this.

February 12, 2021
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Retention

THREAD: How to keep users around longer.

Surprise: Acquiring a new user costs 5x more than retaining one. Here's how to keep the customers you already have:

March 5, 2021
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Create and write ads

THREAD: How to make ads that get clicks. (For Facebook and Instagram)

You'll learn:

  • How to write ads for your audience
  • Frameworks for messaging
  • How to design ads
February 19, 2021
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Competitive analysis

You can find all of the marketing tactics other companies are using.

Here’s how to see and replicate them for your startup.

THREAD 👇

January 12, 2021
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Influencer marketing

Some of the smartest eCom marketers we know let us in on a secret... They're (quietly) all in on influencer marketing.

THREAD: Here’s how they’re doing it 👇

March 16, 2021
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Cold email guide

THREAD: Learn exactly how to grow your startup through cold emailing. We've sent thousands of emails for our clients.

Here are our top learnings:

January 28, 2021
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Finding your acquisition channel

Myth: Startups need multiple acquisition channels to grow.

Reality: You only need ONE profitable channel to begin traction.

THREAD: Learn how we think about channels (paid and unpaid)

March 9, 2021
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AB Testing

THREAD: How to improve your startup's conversion rate through A/B testing.

We've consolidated learnings from running 1000s of A/B tests for companies like Segment, Microsoft, and Tovala.

February 2, 2021
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Favorite growth tactics

We’ve shared a lot of growth tactics. Of all of them, here are the 8 you must remember.

THREAD: On email marketing, CRO, ads, and more 👇

February 24, 2021
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Ad channels

THREAD: Read this if you're new to ads. Here's how to make each ad channel work.

E.g. Facebook, Instagram, Google, Snapchat, Pinterest. (from our experience running ads for 400+ startups)

January 19, 2021
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Marketing lies

THREAD: 10 significant lies you've been told about marketing:

On email marketing, ads, and referrals.

February 9, 2021
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Referrals and word of mouth

THREAD: How to grow your startup through referrals, and word of mouth.

(Actionable tactics from working with 400+ startups)

February 16, 2021
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How to write your landing page

Here’s how to double conversion on your startup’s homepage. (From rewriting over 1,000 websites.)

A thread

January 8, 2021
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Julian and the Demand Curve team are masters at the craft of composing ideas for understanding at scale. You can learn a lot from their output.
Jack Butcher (@JackButcher)
Founder, Visualize Value
Want to learn how to do something? Find people who have done it well and study their process. The track records of these two speak for themselves - Demand Curve is the best of the best.
Nick Huber (@SweatyStartup)
Founder, The Sweaty Startup