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How to Launch a Customer Referral Program in 6 Steps (Plus Examples)A referral program can turn your best customers into a profitable, self-running sales team. Here’s how to launch a successful one—and avoid the common pitfalls of referral marketing.
12 Great Copywriting Examples (Plus a Ton of Copywriting Tips)We looked for the most inspiring, creative, and effective copywriting examples we could find. Here’s the winners’ list. Add them to your swipe file for the next time you need a creativity boost.
YouTube Advertising: How to Grow Your Business with YouTube AdsYouTube is a lucrative marketing channel—but only if you know how to create good video ads. Find out here how to make memorable YouTube ads that leave a lasting impression.
15 Swipe-Worthy Email Marketing Examples to Inspire Your Next CampaignMarketers are always on the hunt for the best email marketing campaigns. In this post, we break down 15 high-impact emails and show you why they work using a simple 4-part framework. By the end, you'll know how to decide which examples make sense to pattern-match in your own campaigns.
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Why better products keep losingYour conversion rates, your sales cycle, even your retention: all of them sit downstream of one asset most startups neglect. Their story.A quick test. Put your homepage next to your closest competitor
Opinionated defaults, loosely heldHappy Tuesday! Last week we broke down the activation gap, and the lightbulb moment: the first real win that flips a new user from skeptical to hooked. A bunch of you replied asking us to go deeper on
The activation gapEvery founder has a number they check too often. For many, it's signups. You refresh the dashboard, it's up since this morning, and a bit of dopamine goes off in your brain: people want our product, t
The AI visibility flywheelHappy Thursday! Welcome to the third and final edition of our AI ads series.The first two covered the fundamentals of ChatGPT Ads: an intro to the channel, the unique mechanics powering it, and a step
The Paid Marketing ParadoxThere are two stories about paid media going around right now.Story one: AI automated it all, so it's basically a commodity now. Push a button, the machine does the rest. Budgets get cut, talented mar
Your quickstart guide to ChatGPT AdsWhen you first land in the ChatGPT Ads platform, it feels very familiar. The UI, settings, etc. aren't too different than what you're used to on Meta or Google.But under the hood, its mechanics are ve
The recommendation layerChatGPT Ads is brand-spanking new, but maybe you've already set up a campaign or two. How's it going? Let me guess…basically zero clicks?You need to remember that ChatGPT Ads is a recommendation layer
Design's New Floor and EdgeToday, you can boot up any AI builder (Claude Code, Lovable, Replit Agent 4) and ask for a beautiful landing page.You'll get something clean, minimal, and nobody's gonna call it ugly.But there's a sid
Why AI ignores your brandAbout 70% of the traffic AI sends to your website doesn't carry a referrer header. Which means GA4 has no idea ChatGPT, Claude, or Gemini was involved. The session shows up as "direct," making it real
AI isn't built for marketingEveryone's talking about AI slop.You've seen the complaints. LinkedIn posts about how everything sounds the same, think pieces about the death of authenticity, conference panels where marketers solemn
How to overtake incumbents in AI search (Part 2 of 3... again)Happy Friday!Last month, we went deep on AI search with a 3-part series written by Zach Boyette, the Managing Partner of our new agency, Saturation.Based on all the feedback we've gotten, it sounds li
The Solo Founder EraThere's a part of the AI story that's hard to celebrate.Companies using it as a justification to flatten headcount.But there's a far more encouraging trend happening in parallel: AI is making it possi
AI isn't replacing marketers. But it is solving the first growth hire problem for startups."Who should I hire as my first growth lead?"Despite being one of the most common questions we get at Demand Curve, and despite being something pretty much all founders eventually have to solve, it rem
Choose your lifecycle stack with the Chef ModelAI-native lifecycle platforms are multiplying. Everyone’s being told to upgrade. Most teams have no idea what they actually need.Drew Price does. He was Grammarly's original lifecycle lead, where he b
How to engineer your AI search flywheelWelcome to the third and final edition of our AI search series. In Part 1, we made the case that AI search is the first truly disruptive distribution platform we’ve seen in well over a decade. In Part
Build vs. buy: marketer's editionA new class of marketer is building their own tools with AI. Bespoke software tailored to exactly how they work. No engineering team required.Jonathan Martinez, founder of GrowthPair and longtime DC p
How to overtake incumbents in AI search (Part 2 of 3)Last week, we made the case that AI search is the first truly disruptive distribution platform since mobile. And that the zero-sum game of SEO is giving way to something startups can actually win.This
How to overtake incumbents in AI search (Part 1 of 3)Truly disruptive distribution platforms come along maybe twice in a generation. The web. Then mobile. That's the list for the last 30 years.When they arrive, the slate gets wiped clean. Incumbent moat
The first commandment of content marketingOn Wednesday, we launched Saturation, our new AI search agency, and shared the thesis behind why (and how) we built it.We're going deeper over the coming weeks. There's a lot to unpack as this new dis
The real reason so many influencer campaigns flopMost influencer campaigns don't fail because of the creator (or even the campaign quality).The creator-brand fit could be tight. Early engagement signals might be phenomenal. The initial campaign migh
$62k → $493k ad spend in 90 daysMarketers love to make grandiose claims. "I grew this company by {insert completely-unbelievable-and-most-likely-made-up statistic}."It's one of the reasons we've been reluctant to lean into case stud
Ok, now the experimentation series is completeOver the past few weeks, we've been running a series on growth experimentation. How teams get it wrong, why impact comes from identifying leverage (and not "big swings"), and how to identify your leve
Welcome (back) to the frontierOne brand shipped 299 net-new ad concepts in a single month. Not variants. Not resizes. New concepts.Is that the bar now? Or is there more to the story? That's what we're exploring in this edition.P.S
A PSA to the growth and marketing industryI've been talking with a lot of agency operators lately. Probably a dozen in the last two months. Most of them are struggling. Some are closing shop completely.One conversation in particular stuck wit
Welcome to the frontierFor years, this newsletter has been a series of tactical deep dives. That’s not changing.But we’re experimenting with something new over the next few weeks. Here’s why:The questions we get have shifte
How to identify your highest-impact growth opportunitiesA good doctor doesn’t see high blood pressure and immediately prescribe drugs. A good doctor investigates the root cause, considers the patient’s constraints and preferences, and synthesizes the broad
How to win on Reddit in 2026Quick intermission from the experimentation series.Today we're doing something we haven't done in a while — passing the mic to someone else.Colin James Belyea was a growth strategist at Demand Curve y
How two words generated millions in new revenueOver a decade ago, as one of Grammarly's first growth hires, I changed two words on a button. Those two words produced 8x the lift of any experiment we'd run before and led to millions in new revenue.
Your Growth Experiments Are Lying to You"What we're doing seems to be working. The problem is we have no idea why."A founder of an up-and-coming startup reached out to me to advise their growth team. This is how she started the conversation
Do your ads look the way you think they do?Most founders don’t mess up Meta ads because they’re careless or unsophisticated.They mess them up because the setup feels secondary. You pick an objective. Upload creative. Set a budget. Launch.Every
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