Growth Newsletter #091
Welcome to the 809 new marketers and founders who joined last week!
In this newsletter, we're covering Black Friday, recurring revenue, and long-tail SEO.
News and Links
News you can use:
- TikTok launched automated Smart Performance Campaigns, which leverage machine learning for full ad targeting and optimization to boost performance. All you need is a marketing objective, budget, country, and creative to get started. In other TikTok news: TikTok just surpassed Netflix as the 2nd most popular app in the US with users under 35.
- Apple revealed two new App Store placements in: 1) the Today tab, and 2) the "You Might Also Like" section at the bottom of individual app listings. This could be a valuable opportunity for app businesses: for the first time, advertisers can buy space on the front page of the App Store.
- Instagram is testing in-app content scheduling (grid posts and reels); a handy new feature that makes it easier to edit and schedule posts on the fly.
Live event we’re excited about: Clearscope. SEO Content Teardown session. November 2. Come join as some of the top minds in SEO review websites’ content live—offering suggestions, tactics, and sharp insights. Plus, you can even submit your site during the session to have Clearscope review it and provide feedback. Register here and we'll see you there ✌️
Didn't catch Growth Summit? You can still get in on the fun by checking out the session recordings on YouTube. We uploaded every single session, so you can watch them at your own pace.
From Victoria Sakal