Growth Newsletter #103
January is more than half over already??? Yowza.
We're over 100 issues now. Let's get crazy with this thing and start getting thematic. This issue is all about branding.
Despite starting out as "growth people," in the era of performance marketing, we've come to love brand marketing. Building a brand that people love and identify with makes everything easier. Acquiring customers. Hiring A+ talent. Raising money. Everything.
This week we talk about Ms. Norbury, warmth and competence, and luxury brands.
(Shout out to Grace for contributing this week's insights.)
News and Links
News you can use:
2023 is already action-packed! Here are the news items that we thought were most notable this past week.
- With TikTok now partially or completely banned from government devices in over half of US states, parent company ByteDance seems to be negotiating pretty hard with DC lawmakers. Among the options on the table, in a bid to increase transparency: Have third-party monitors review the algo. Stay tuned—talks could have major consequences for TikTok marketers. (In other TikTok news, they’ve added a Talent Manager Portal to their Creator Marketplace, so managers can negotiate on clients’ behalf.)
- AI is the other area where everything everywhere is changing, seemingly all at once. Google shared a friendly reminder that they don’t love it when content is created primarily for search engine rankings—AI-generated content included. Google Cloud launched some new AI tools for product recommendations, personalized search, and more. And while ChatGPT continues to dominate the headlines—for Microsoft’s potential $10B investment and the possibility of a paid pro version, among other reasons—Google teased a forthcoming rival, called Sparrow.
- Related to both law and AI: A group of artists has sued AI image generators like Midjourney and DeviantArt, claiming they use copyrighted works to train their systems without consent or compensation. Something to pay attention to if you’re using AI art in your content.