Growth Newsletter #103

January 18, 2023

January is more than half over already??? Yowza.

We're over 100 issues now. Let's get crazy with this thing and start getting thematic. This issue is all about branding.

Despite starting out as "growth people," in the era of performance marketing, we've come to love brand marketing. Building a brand that people love and identify with makes everything easier. Acquiring customers. Hiring A+ talent. Raising money. Everything.

This week we talk about Ms. Norbury, warmth and competence, and luxury brands.

(Shout out to Grace for contributing this week's insights.)

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The Demand Curve team knows paid acquisition, conversion, landing pages, and a lot more very well. If you’re lagging behind on your growth skills, let them teach you what you’re missing.
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Alex Kracov
Head of Marketing, Lattice