Growth Newsletter #114
This weekend, we were all bombarded by clever April Fools' campaigns. Did any of them legitimately trick you, or at least make you laugh? Would love to see them if so.
In this issue, we cover the Pixar storytelling framework, getting quoted, and 5 metrics for brand performance.
News and Links
News you can use:
- Google has announced the launch of their Ads Transparency Center, where you can look up an advertiser to see the ads they’ve run, the regions they’ve run them in, when, and in what formats. While the purpose of this tool is to give users a clearer picture of who’s advertising to them, a bonus outcome for marketers is a new space for competitor research and campaign brainstorming.
- Microsoft confirmed that they’re “exploring new opportunities” for Bing ad experiences—including in-chat—which could mean an additional high-leverage channel for marketers to pursue. The Bing team is also considering ways to drive traffic and revenue for publishers, such as ad-revenue sharing options for “partners whose content contributed to the chat response.”
- There’s just so much happening with Twitter lately, including confusion around verified accounts, the release of their algo for tweet-ranking on GitHub, and … a new logo?
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