Growth Newsletter #114

April 4, 2023

Hello everyone!

This weekend, we were all bombarded by clever April Fools' campaigns. Did any of them legitimately trick you, or at least make you laugh? Would love to see them if so.

In this issue, we cover the Pixar storytelling framework, getting quoted, and 5 metrics for brand performance. 


From @0xgaut

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The Demand Curve team knows paid acquisition, conversion, landing pages, and a lot more very well. If you’re lagging behind on your growth skills, let them teach you what you’re missing.
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Alex Kracov
Head of Marketing, Lattice