Growth Newsletter #087
Welcome to the 2250(!) new marketers and founders who joined last week!
This week we're bringing you a few ecom tactics. Specifically, we're covering handwritten notes, Shopify's Meta integration, and timing for influencer seeding. But if you're in B2B, SaaS, or otherwise, you can still apply some of these. In an upcoming issue, we'll even it out with some SaaS-specific tactics.
News and Links
News you can use:
- About half of US adults get at least some of their news from social media, according to new findings from the Pew Research Center. Pretty much all platforms have seen a drop since 2020 in the percentage of users who regularly get news there—except for slight upticks on Instagram and Twitch, and a much larger one on TikTok (22% in 2020, 33% in 2022). That’s still a good deal lower than Twitter, where 53% of users get their news.
- What makes an effective TikTok ad campaign? TikTok’s global head of marketing science, Jorge Ruiz, gave Insider Intelligence the lowdown, covering topics like frequency and customization. More TikTok news: Video descriptions are getting longer, and a comment dislike button is coming.
- Instagram Stories that are under 60 seconds will no longer be broken into 15-second clips. Meta also released a new three-part series on Facebook content discovery.
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UK-based job opportunity: Custodian
Do you live in the UK? Are you into cars? If yes to both, then Custodian could be your dream employer. Custodian is a community-focused software platform and app built specifically for car enthusiasts—and they're looking for a digital marketing manager. They hire globally, but given their initial marketing focus on the UK car community and its automotive events, they have a preference for people based in the UK. Check out the role and apply here.