Strategy & Fundamentals — page 3 of 6
Extra-dimensional advertisementsSometimes, to stand out, you must break out of the two-dimensional box that advertisements typically inhabit.Let's dive into some exceptionally creative extra-dimensional advertisements – Neal
Break the Fourth WallToday, we cover a timeless tactic to build trust (and stand out).One that dates back to theatre performances in Ancient Greece and Rome.Let's dive into how we can leverage it.– Neal
A cautionary advertising tale (with lessons)Today, I cover a failed marketing campaign.There will be takeaway lessons and an example of how they could have executed it much better. Also, greetings from LA!Let's dive in 🦣– Neal
Don’t appeal to reason. Appeal to interest.Today is a timeless lesson from the late Charlie Munger. It works in life, business, and marketing.Let's dive in 🕵️– Neal
The Bullseye Exercise FrameworkToday, I'm covering a framework that one of my closest friends swears by.He’s worked with some of the top health creators in the world, like doctors Andrew Huberman, Peter Attia, and Rhonda Patrick.So
Remind customers how your product is helping themNo one thinks about your product as much as you want them to.Everyone is busy living their life.This tactic helps them value your product more.It’s simple: continuously remind them how you’re helping
Reframe your flaws as benefitsIn #203, I talked about being honest about your flaws.I want to continue that idea—but with a twist. This is all about cleverly reframing your flaws as benefits.Let's dive in 👩🎤– Neal
Generate hundreds of copy ideasMost people create copy the wrong way.Whether for ads, subject lines, headers, or a social post hook.Let's dive into a framework for generating hundreds of ideas. – Neal
Twisted visual. Straight line.“Interesting words need boring graphics.” – Bob GillLet’s explore this quote and its inverse.It's a simple framework for creating powerful ads. – Neal
Be candid with your flaws.Pretend you're perfect in all ways, and nobody will trust you.Let's dive into being perfectly candid about your flaws.– Neal
Harry’s three fundamental rules for good copyToday, we talk about why this classic ad was so effective.This ad increased Rolls Royce's sales by 50 to 100% with a $50,000 advertising budget—just 2% of Cadillac's.Let's dive in 🚙– Neal
Tap into relatable truthsA marketer's worst enemy is apathy.Today, we'll learn how to make our copy more powerful and memorable. Yeehaw.– Neal
Taking advantage of a familiar interfaceWow. 200 newsletters.It's a huge honor to have reached your inbox upwards of 200 times.Thanks to each and every one of you for your support over the years :)And today, we dive into the power of the fa
What are you really selling?It's a smoky day up here in Victoria.Amongst the smoke, I'm sharing a simple 2-step exercise to uncover unexpected ways to pitch your product—with some classic examples of it in action.I got the idea
The seductive power of ugly adsWould you notice this ad, take a closer look, and maybe even share it?Of course you would.Let's dive into why, and some more examples of ugly ads.– Neal
Play the long game with soft-sell adsY’all know the old adage:If you want to go fast, go alone.If you want to go far, go together.—African ProverbWell, here’s a new one for you:If you wanna grow fast, sell hard.If you wanna grow far (st
Three of Oatly’s insane campaignsToday, we build off an example from last week—a $786.9M per year brand."Alternative milk products" is a horribly boring category. Yet despite this, Oatly has managed to become one of the most talked-a
The Toilet Paper RuleDon't put lipstick on a pig.Let's dive into what that looks like for your business strategy.– Neal
Timeless marketing lessons from print adsWe're all using the same squishy hardware as our Ancient Greek ancestors.Our brains, that is.So, let's dive into timeless marketing lessons from old print ads. – Neal
Use power words in the right order to trigger the right emotion"If it bleeds, it reads" — Old newspaper adage But it's not right.Today, we're going to dissect a brilliant, emotion-provoking ad. Let's dive in.– Neal
6 lesser-known ad remarketing strategiesThemes of the day:Warm > coldSpecific > generalCreative > same-oldLet's dive into 6 lesser-known strategies to increase sales with remarketing.– Neal
Convert more with your homepageToday we dive into the most important page on your entire website.And how to optimize it more for conversion.Let's dive in 🧶 – Neal
Use the AIDA and 1,3,5+ Frameworks to optimize adsAds are an incredible way to burn money quickly.Or they're the best and most scalable acquisition channel.Let's dive into two frameworks to increase the chances it's the latter.– Neal
12 Go-to-Market Strategies (and when to use them)Today, we dive into the various ways to get your first batch of customers.There's no one-size-fits-all. It depends on your product, your market, your customers, their buying intent, and more.Let's div
10 science-backed tips for customer reviewsThere is no such thing as too much social proof.But the dynamics of collecting and displaying it optimally are a bit complicated. Let's dive into what the research shows as the best way to increase sa
The 4 high-level ways to drive growth (and how to use them)Hi :DToday, we're diving into the 4 ways to eat more pie than you're currently eating.Let's dive in 🥧 – Neal
Teardown of an emotionally powerful adSigns you're marketing nerd:You stop to watch the ads. You bookmark them. You send them to friends.You're even nerdier if you analyze an ad line-by-line for over an hour.Today, we're those types of ne
How to actually write a strategy documentWe all obsess over the business “idea.” 9 times out 10 what we mean is the product:An electric carA language learning appA greens powderThe idea is the foundation. It's not particularly valuable in it
Decide where to focus to move the needle: From RICE to DRICEToday, we talk about one of the most important startup topics: choosing where to focus your precious time, attention, and resources.Two companies with the same product could either wither and die or b
Go extremely over the top to go viral (and make it count)Going viral is both an art and a science.Today, we talk about the most likely way to go viral. And how to get something out of it.Because attention is nothing but dopamine unless it can be channeled.L
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