Strategy & Fundamentals — page 4 of 7
The Toilet Paper RuleDon't put lipstick on a pig.Let's dive into what that looks like for your business strategy.– Neal
Timeless marketing lessons from print adsWe're all using the same squishy hardware as our Ancient Greek ancestors.Our brains, that is.So, let's dive into timeless marketing lessons from old print ads. – Neal
Use power words in the right order to trigger the right emotion"If it bleeds, it reads" — Old newspaper adage But it's not right.Today, we're going to dissect a brilliant, emotion-provoking ad. Let's dive in.– Neal
The best marketing channel for your business"My friend said to try SEO... can you recommend a good SEO person?"^ something I've heard from many founders looking for their growth channel. But, what works for one business doesn't always work for
6 lesser-known ad remarketing strategiesThemes of the day:Warm > coldSpecific > generalCreative > same-oldLet's dive into 6 lesser-known strategies to increase sales with remarketing.– Neal
Convert more with your homepageToday we dive into the most important page on your entire website.And how to optimize it more for conversion.Let's dive in 🧶 – Neal
Use the AIDA and 1,3,5+ Frameworks to optimize adsAds are an incredible way to burn money quickly.Or they're the best and most scalable acquisition channel.Let's dive into two frameworks to increase the chances it's the latter.– Neal
12 Go-to-Market Strategies (and when to use them)Today, we dive into the various ways to get your first batch of customers.There's no one-size-fits-all. It depends on your product, your market, your customers, their buying intent, and more.Let's div
10 science-backed tips for customer reviewsThere is no such thing as too much social proof.But the dynamics of collecting and displaying it optimally are a bit complicated. Let's dive into what the research shows as the best way to increase sa
The 4 high-level ways to drive growth (and how to use them)Hi :DToday, we're diving into the 4 ways to eat more pie than you're currently eating.Let's dive in 🥧 – Neal
Teardown of an emotionally powerful adSigns you're marketing nerd:You stop to watch the ads. You bookmark them. You send them to friends.You're even nerdier if you analyze an ad line-by-line for over an hour.Today, we're those types of ne
How to actually write a strategy documentWe all obsess over the business “idea.” 9 times out 10 what we mean is the product:An electric carA language learning appA greens powderThe idea is the foundation. It's not particularly valuable in it
Decide where to focus to move the needle: From RICE to DRICEToday, we talk about one of the most important startup topics: choosing where to focus your precious time, attention, and resources.Two companies with the same product could either wither and die or b
Go extremely over the top to go viral (and make it count)Going viral is both an art and a science.Today, we talk about the most likely way to go viral. And how to get something out of it.Because attention is nothing but dopamine unless it can be channeled.L
The Innovator's Dilemma that kills companiesToday's newsletter is more strategy focused.We'll discuss why massive companies fail and why startups are able to take them on.Let's dive in 👘– Neal
Narrow in on their Trigger Events"Wait... this looks different than normal."We're changing up the newsletter after following the same format for ~5 years.Instead of sending three growth tactics once per week, we'll send one growth ta
Sales-to-Fulfillment Continuum. Milkshake's Job. Dynamic repurposing.St Patrick's Day is this weekend 🍀🌈🥇🍀 There are only 5M people in Ireland and 1.8M in Northern Ireland. Yet there are over 70,000,000 people worldwide with Irish heritage, including me.Happy St Paddy'
Growth Loops > Growth Hacks. Gmail’s new rules. Personalize pitches.We've generated 480 growth tactics for this newsletter now by continuously researching and interviewing founders and marketers.But we'd love to hear from all the smart people who read this. If you hav
Amazon mobile teardown. Personal researcher. Objection handling.Happy pre-Valentine’s Day y’all! I hope you've enjoyed a week of Apple Vision Pro and Taylor Swift memes.Now back to growing startups ;0 Topics for the day: Amazon mobile teardown. Personal researcher
Graceful exit points. Ad profitability. Satirize your enemy."Your margin is my opportunity"– Jeff BezosIndustries where companies have huge profit margins are typically complacent and ripe for disruption. Their profit margin is your opportunity to innovate and
Valentine's Day hooks. Repeatable themes. Reframe the boring.2024 🟩⬜️⬜️⬜️⬜️⬜️⬜️⬜️⬜️⬜️⬜️⬜️ 2025We're officially one month through 2024.Quick check-in: Are you still making progress towards your goals? Topics for the day: Valentine's Day hooks. Repeatable themes.
Stages of Market Sophistication. Strategy, not tactics. Hook resources.Quick reminder (because I needed it recently)If there's something you keep thinking about or talking about doing:Stop putting it off.There will never be "the right time." There will always be an excus
3 creative video ads. 2.75M authentic subscribers. Barnum-style Qs.~Happy 2024 to all, and to all a good year~I have some exciting plans for our content this year.If you like this newsletter, our playbooks, and our past events—you're gonna love it.Topics for the day:
Gamify daily usage. Take back, charge more. The "Price Hike" strategy.IT'S THE FINAL COUNTDOWN. (Man the 80s were a strange time culturally.) Only a handful of days left in 2023. Here's the final Growth Newsletter of the year:Topics for the day: Gamify daily usage. Take
Reverse Trials. Don't overwhelm DTC subscribers. 230k subs in 18mo.Happy holidays one and all. I hope you have a chance to unplug and recharge for 2024.I have a feeling it's going to be a big year. Rumor has it, it's going to be 366 days.And fear not—because I know t
Ladder of Proof. The Opposites Game. TOFU + BOFU at the same time.Welcome to all you growth-loving founders and marketers! 450 growth tactics shared in 150 editions with zero repeats 🤪What do you think, should we go until 3,000 tactics and 1,000 editions? Maybe I ca
Respond fast, cover fast. Don't make me think. {Clever 3rd tactic}.Welcome to all you growth-loving founders and marketers! HOLY COWS IT'S DECEMBER. 2023 flew by. Now for the final couple weeks before all the OOO autoresponders kick in.Until then: Respond fast, cove
Weird the normal, thumbnails that increase views, and good processing fluency.Welcome to all you growth-loving founders and marketers! idk about you, but I've reached my quota for BFCM deals for at least the next 360 days.I hope your credit card survived.Now for: Weird the norm
Tasting awful & costing more, single opt-in, & stealing from competitors.Welcome to all you growth-loving founders and marketers! I hope you all survived the drama from Sam Altman getting fired from OpenAI. Twitter hasn't been this entertaining in months. (More in News & L
"Obviously Awesome," Price Relativity, and X's algorithm.Happy Halloween all you growth-loving founders and marketers!I hope that you're all Trick or Treating this evening 👀Couple things I'm excited for:1) Candy. 2) The DC/BC team retreat is next week! And