Strategy & Fundamentals — page 4 of 6
The Innovator's Dilemma that kills companiesToday's newsletter is more strategy focused.We'll discuss why massive companies fail and why startups are able to take them on.Let's dive in 👘– Neal
Narrow in on their Trigger Events"Wait... this looks different than normal."We're changing up the newsletter after following the same format for ~5 years.Instead of sending three growth tactics once per week, we'll send one growth ta
Growth Loops > Growth Hacks. Gmail’s new rules. Personalize pitches.We've generated 480 growth tactics for this newsletter now by continuously researching and interviewing founders and marketers.But we'd love to hear from all the smart people who read this. If you hav
Amazon mobile teardown. Personal researcher. Objection handling.Happy pre-Valentine’s Day y’all! I hope you've enjoyed a week of Apple Vision Pro and Taylor Swift memes.Now back to growing startups ;0 Topics for the day: Amazon mobile teardown. Personal researcher
Graceful exit points. Ad profitability. Satirize your enemy."Your margin is my opportunity"– Jeff BezosIndustries where companies have huge profit margins are typically complacent and ripe for disruption. Their profit margin is your opportunity to innovate and
Valentine's Day hooks. Repeatable themes. Reframe the boring.2024 🟩⬜️⬜️⬜️⬜️⬜️⬜️⬜️⬜️⬜️⬜️⬜️ 2025We're officially one month through 2024.Quick check-in: Are you still making progress towards your goals? Topics for the day: Valentine's Day hooks. Repeatable themes.
Stages of Market Sophistication. Strategy, not tactics. Hook resources.Quick reminder (because I needed it recently)If there's something you keep thinking about or talking about doing:Stop putting it off.There will never be "the right time." There will always be an excus
3 creative video ads. 2.75M authentic subscribers. Barnum-style Qs.~Happy 2024 to all, and to all a good year~I have some exciting plans for our content this year.If you like this newsletter, our playbooks, and our past events—you're gonna love it.Topics for the day:
Gamify daily usage. Take back, charge more. The "Price Hike" strategy.IT'S THE FINAL COUNTDOWN. (Man the 80s were a strange time culturally.) Only a handful of days left in 2023. Here's the final Growth Newsletter of the year:Topics for the day: Gamify daily usage. Take
Reverse Trials. Don't overwhelm DTC subscribers. 230k subs in 18mo.Happy holidays one and all. I hope you have a chance to unplug and recharge for 2024.I have a feeling it's going to be a big year. Rumor has it, it's going to be 366 days.And fear not—because I know t
Ladder of Proof. The Opposites Game. TOFU + BOFU at the same time.Welcome to all you growth-loving founders and marketers! 450 growth tactics shared in 150 editions with zero repeats 🤪What do you think, should we go until 3,000 tactics and 1,000 editions? Maybe I ca
Respond fast, cover fast. Don't make me think. {Clever 3rd tactic}.Welcome to all you growth-loving founders and marketers! HOLY COWS IT'S DECEMBER. 2023 flew by. Now for the final couple weeks before all the OOO autoresponders kick in.Until then: Respond fast, cove
Weird the normal, thumbnails that increase views, and good processing fluency.Welcome to all you growth-loving founders and marketers! idk about you, but I've reached my quota for BFCM deals for at least the next 360 days.I hope your credit card survived.Now for: Weird the norm
Tasting awful & costing more, single opt-in, & stealing from competitors.Welcome to all you growth-loving founders and marketers! I hope you all survived the drama from Sam Altman getting fired from OpenAI. Twitter hasn't been this entertaining in months. (More in News & L
"Obviously Awesome," Price Relativity, and X's algorithm.Happy Halloween all you growth-loving founders and marketers!I hope that you're all Trick or Treating this evening 👀Couple things I'm excited for:1) Candy. 2) The DC/BC team retreat is next week! And
122k Followers in 8 days, Bowling-Alley Framework, Sh*tty Clickthroughs.Welcome all you growth-loving founders and marketers!Variety of random things to tell you. I discovered that ChatGPT thinks "Canada" has multiple M's in it. I tested it myself and the results are hila
Snapple's surprising stats, a PLG invite email, and 7 LP questions.Welcome all you growth-loving founders and marketers!Fun fact of the day:I live on an island ~25% the size of England, but with ~1.5% of the population. It would take ~6 hours for me to drive to the
Intention > attention, freebie strategies, and more memorable ads.Welcome all you growth-loving founders and marketers! It's pumpkin spice latte season. It has me thinking how interesting it is how large brands with massive marketing budgets can change people's perc
The ultimate "growth hack," social listening, and juicy internal linking.Thanks to our sponsors for keeping this newsletter free for all of you! Check them out :)Brought to you by Vanta.To sell to enterprise companies, proving security is essential. Before Vanta, obtainin
Minimum Viable Backstory, The Von Restorff Effect, and how to go on more podcasts.Thanks to our sponsors for keeping this newsletter free for all of you! Check them out :) Brought to you by Mailchimp.Check out the 2023 Mailchimp & Co Benchmark Report for valuable insights on prici
Ad engagement, perceived vs actual value, and free shipping subscriptions.Thanks to our sponsors for keeping this newsletter free for all of you! Check them out :)Brought to you by Vanta. If you haven’t already been asked by customers or investors about SOC 2, ISO 27001, G
Goal Gradient Effect, Content Centers of Gravity, and speaking to a pain point you know your prospects have.Thanks to our sponsors for keeping this newsletter free for all of you! Check them out :) Brought to you by NoBoringDesign. Have you ever had design completely block the launch of a marketing campaig
Specific suggestions, specific numbers, and the sold-out effect.Hello everyone, This week we're talking about specific suggestions, specific numbers, and the sold-out effect. Let's dive in!–Neal
Growth through activity, 7 social ad tips, and leveraging herd mentality.A big thanks to our sponsors, who keep this newsletter free for all of you. Check them out—it's the best way to support this newsletter :) Brought to you by Common Room. Marketing and growth teams at
Getting people hooked, acknowledging people's right to choose, and sticky mobile CTAs.A big thanks to our sponsors, who keep this newsletter free for all of you. Check them out—it's the best way to support this newsletter :) Brought to you by Ortto, execute impressive marketing campaig
MrBeasts's killer CPA, cold email writing, and when not to gate your gate.A big thanks to our sponsors, who keep this newsletter free for all of you. Check them out—it's the best way to support this newsletter :) Get Omnisend–the perfect email & SMS marketing app to boost s
Looping shorts, turning articles into Stories, and repurposing influencer viral hits.A big thanks to our sponsors who keep this newsletter free for all of you. Check them out—it's the best way to support this newsletter :) Brought to you by Ortto, a consolidated customer data, automa
3 rules of 3, 3 questions for adopting features, and 3 things I learned from Ali AbdaalHappy almost St. Patrick's Day! With a last name like O'Grady, it may not shock you that I have an Irish passport and a tendency for sunburn. And so I greet you with one of my favourite Irish blessin
Free invites, "so what?", and network bootstrapping.Welcome to another week! This week we cover free invites, "so what?", and network bootstrapping.Special thanks to our sponsors Vanta, and Ali Abdaal for making this newsletter possible. We're a small
Interface Interruption, spy recruitment, and warm outreach.Hello everyone, welcome to another week. Two groups of people were extremely active on Twitter this weekend: Superbowl fans, and Superbowl Ads fans. Which camp were you in?This week we cover Interface
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