Strategy & Fundamentals — page 5 of 6
Viral weirdness, instant gratification, and pattern interrupts.Hello. Hi. Hey. Howdy. Greetings. Salutations. Wassup. Happy February to everyone.Yesterday I went to a lunch and learn about Category Design—the process of creating a new category for your startup/pr
Unsubscribe reminders, the anchoring bias, and the Google Graveyard.Howdy and welcome to the 3,155 new subscribers this week!This week we cover unsubscribe reminders, the anchoring bias, and the Google Graveyard.
Ms. Norbury, warmth and competence, and luxury brandsJanuary is more than half over already??? Yowza.We're over 100 issues now. Let's get crazy with this thing and start getting thematic. This issue is all about branding.Despite starting out as "growth
Content distribution, motivating like Beyoncé, and podcast roadshows.Just over three years ago, my co-founder, Julian, DM'd me and said, "We should start a newsletter that highlights the best conversations from our Slack community."We had maybe a couple of thousand peo
Google Doc urgency, challenge networks, and robots vs humans.I hope you've all enjoyed being sent 1,000+ emails about deals in the past few days. Hopefully your credit card has survived.This week, I'm joined by DC writer Grace, who's known to live on sailboats.
Win-win relationships, delight, and zero-click content.Welcome to the 1,171 founders and marketers who subscribed this week!Neal here again. You’re stuck with me now going forward :)This week we have three insights lovingly stolen from three creators I re
Product announcements, internal linking, and customer stories.Welcome to the 1822 new marketers and founders who joined last week!This week we're covering product announcements, internal linking, and customer stories.
Handwritten notes, Shopify's Meta integration, and influencer seeding.Welcome to the 2250(!) new marketers and founders who joined last week!This week we're bringing you a few ecom tactics. Specifically, we're covering handwritten notes, Shopify's Meta integration, and
Ad copy, product-market fit, and free trial conversions.Welcome to the 905 new marketers and founders who joined last week!This week we're covering ad copy, product-market fit, and free trial conversions.
SaaS Growth Through Good Old-Fashioned Outreach with Bernard Huang of ClearscopeBernard Huang shares how he grew his SEO SaaS company Clearscope through cold outreach and something he calls "professional relationship management."
5 Steps Amanda Natividad Took to 60x Her Audience in a Year (and Keep Growing It)We asked Amanda Natividad how she built an audience of 100k+ followers on Twitter alone. Here are five takeaways.
Virality, content upgrades, and SaaS conversionWelcome to the 878 new marketers and founders who joined last week!This week we're covering virality, content upgrades, and SaaS conversion.
The Complete Glossary of Marketing TermsA glossary with 120 marketing terms. Use it as a reference source whenever you’re not sure what something means.
Marketing Psychology: Influence Buyer BehaviorUsing marketing psychology, you can influence how people feel about your brand. This playbook covers key psychological principles to amplify your marketing.
Content strategy, a B2C ad tactic, and experiment prioritization.Welcome to the 582 new marketers and founders who joined last week!This week we're covering content strategy, a B2C ad tactic, and experiment prioritization.
What Is Brand Marketing? & How to Build Your Brand Identity in 5 StepsBrand marketing is a way of setting your product apart by shaping perceptions of your company’s brand. We explain how to do that through four important brand elements.
What Is Growth Hacking? A Framework for Growth"Growth hacking" is one of the most misunderstood terms in marketing. In this post, we bust some myths about it—and provide a better way to approach growth.
How to Launch a Customer Referral Program in 6 Steps (Plus Examples)A referral program can turn your best customers into a profitable, self-running sales team. Here’s how to launch a successful one—and avoid the common pitfalls of referral marketing.
How to Use Personalization to Grow in 2022Personalization drives growth—but you can't deliver personalized experiences without accurate customer data. Find out here how to collect and leverage data in your marketing.
The Complete Guide to Organic Viral MarketingAlthough you can’t hack virality, you actually have more control than you think. If you use these tactics, you’ll increase your odds of going viral.
Cold Outreach 101: How to Send Better Cold EmailsWhen it’s done right, cold emailing is one of the highest ROI activities for growing your business. Here's how to create a stronger cold email campaign.
How to Find Emails from LinkedInThis is how you get an email address from a LinkedIn profile.
Cold Email Subject Line Do's and Don'ts (Plus, 36 Examples)Cold email subject lines can make or break your outreach campaigns. Find out the do’s and don’ts of writing better subject lines to improve your campaign results.
How to Write a Cold Email: A 9-Step GuideFollow these steps to write cold emails that get responses—and conversions.
12 Cold Email Templates and Examples to Inspire Your OutreachUse these cold email templates and examples to craft high-converting email outreach. They cover everything from booking a sales call to landing a partnership.
Competitor's affiliates, unique holidays, Apple Search Ads, and webinar signups.This newsletter curates growth insights from the Demand Curve community. It keeps you up-to-date on growth tactics.This week we're covering competitor's affiliates, unique holidays, Apple Search Ads,
How to Launch a Shopify Store that ConvertsThere are three basic parts of running a successful Shopify store: Build. Sell. Grow. We’ll go through each of these in detail in this playbook, with one goal: optimize for conversions.
AdafaceLearn how Adaface frames their audience's current solutions as problems and then show their product as the real solution.
Customer.ioLearn how Customer.io bluntly tells visitors who their product is for and who it's not for immediately.
AhrefsSee how Ahrefs increases conversion by pushing visitors to read their content before having them signup.
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