Strategy & Fundamentals — page 5 of 7
122k Followers in 8 days, Bowling-Alley Framework, Sh*tty Clickthroughs.Welcome all you growth-loving founders and marketers!Variety of random things to tell you. I discovered that ChatGPT thinks "Canada" has multiple M's in it. I tested it myself and the results are hila
Snapple's surprising stats, a PLG invite email, and 7 LP questions.Welcome all you growth-loving founders and marketers!Fun fact of the day:I live on an island ~25% the size of England, but with ~1.5% of the population. It would take ~6 hours for me to drive to the
Intention > attention, freebie strategies, and more memorable ads.Welcome all you growth-loving founders and marketers! It's pumpkin spice latte season. It has me thinking how interesting it is how large brands with massive marketing budgets can change people's perc
Warren Buffet letters, market gaps, and rituals.Thanks to our sponsors for keeping this newsletter free for all of you! Check them out :)Brought to you by Positional—the game-changing toolset for content and SEO teams. Founders Nate and Matt (2x Y
The ultimate "growth hack," social listening, and juicy internal linking.Thanks to our sponsors for keeping this newsletter free for all of you! Check them out :)Brought to you by Vanta.To sell to enterprise companies, proving security is essential. Before Vanta, obtainin
Minimum Viable Backstory, The Von Restorff Effect, and how to go on more podcasts.Thanks to our sponsors for keeping this newsletter free for all of you! Check them out :) Brought to you by Mailchimp.Check out the 2023 Mailchimp & Co Benchmark Report for valuable insights on prici
Ad engagement, perceived vs actual value, and free shipping subscriptions.Thanks to our sponsors for keeping this newsletter free for all of you! Check them out :)Brought to you by Vanta. If you haven’t already been asked by customers or investors about SOC 2, ISO 27001, G
Goal Gradient Effect, Content Centers of Gravity, and speaking to a pain point you know your prospects have.Thanks to our sponsors for keeping this newsletter free for all of you! Check them out :) Brought to you by NoBoringDesign. Have you ever had design completely block the launch of a marketing campaig
Ads through separate pages, incentivizing newsletter shares, and the Labor Illusion effect.A big thanks to our sponsors, who keep this newsletter free for all of you. Check them out—it's the best way to support this newsletter :)Brought to you by Hopin. Generative AI search results will cr
Specific suggestions, specific numbers, and the sold-out effect.Hello everyone, This week we're talking about specific suggestions, specific numbers, and the sold-out effect. Let's dive in!–Neal
Growth through activity, 7 social ad tips, and leveraging herd mentality.A big thanks to our sponsors, who keep this newsletter free for all of you. Check them out—it's the best way to support this newsletter :) Brought to you by Common Room. Marketing and growth teams at
Getting people hooked, acknowledging people's right to choose, and sticky mobile CTAs.A big thanks to our sponsors, who keep this newsletter free for all of you. Check them out—it's the best way to support this newsletter :) Brought to you by Ortto, execute impressive marketing campaig
MrBeasts's killer CPA, cold email writing, and when not to gate your gate.A big thanks to our sponsors, who keep this newsletter free for all of you. Check them out—it's the best way to support this newsletter :) Get Omnisend–the perfect email & SMS marketing app to boost s
Looping shorts, turning articles into Stories, and repurposing influencer viral hits.A big thanks to our sponsors who keep this newsletter free for all of you. Check them out—it's the best way to support this newsletter :) Brought to you by Ortto, a consolidated customer data, automa
Cart abandonment, unconventional subscribers, and 80/20 influencer marketing.Greetings everyone. Spring is springing. AI is exploding. The economy is shrinking. The 20's really have been a strange decade thus far. And I'm excited to see where it goes from here.One thing I'm su
3 rules of 3, 3 questions for adopting features, and 3 things I learned from Ali AbdaalHappy almost St. Patrick's Day! With a last name like O'Grady, it may not shock you that I have an Irish passport and a tendency for sunburn. And so I greet you with one of my favourite Irish blessin
Free invites, "so what?", and network bootstrapping.Welcome to another week! This week we cover free invites, "so what?", and network bootstrapping.Special thanks to our sponsors Vanta, and Ali Abdaal for making this newsletter possible. We're a small
Interface Interruption, spy recruitment, and warm outreach.Hello everyone, welcome to another week. Two groups of people were extremely active on Twitter this weekend: Superbowl fans, and Superbowl Ads fans. Which camp were you in?This week we cover Interface
Viral weirdness, instant gratification, and pattern interrupts.Hello. Hi. Hey. Howdy. Greetings. Salutations. Wassup. Happy February to everyone.Yesterday I went to a lunch and learn about Category Design—the process of creating a new category for your startup/pr
Unsubscribe reminders, the anchoring bias, and the Google Graveyard.Howdy and welcome to the 3,155 new subscribers this week!This week we cover unsubscribe reminders, the anchoring bias, and the Google Graveyard.
Ms. Norbury, warmth and competence, and luxury brandsJanuary is more than half over already??? Yowza.We're over 100 issues now. Let's get crazy with this thing and start getting thematic. This issue is all about branding.Despite starting out as "growth
Content distribution, motivating like Beyoncé, and podcast roadshows.Just over three years ago, my co-founder, Julian, DM'd me and said, "We should start a newsletter that highlights the best conversations from our Slack community."We had maybe a couple of thousand peo
Un-ignorable products, ZOOM video marketing, and sniper links.Happy December everyone!I hope you've been enjoying the World Cup and screenshots from ChatGPT conversations (confused? check the news section for more).This week we cover un-ignorable products, ZOOM
Google Doc urgency, challenge networks, and robots vs humans.I hope you've all enjoyed being sent 1,000+ emails about deals in the past few days. Hopefully your credit card has survived.This week, I'm joined by DC writer Grace, who's known to live on sailboats.
Win-win relationships, delight, and zero-click content.Welcome to the 1,171 founders and marketers who subscribed this week!Neal here again. You’re stuck with me now going forward :)This week we have three insights lovingly stolen from three creators I re
Product announcements, internal linking, and customer stories.Welcome to the 1822 new marketers and founders who joined last week!This week we're covering product announcements, internal linking, and customer stories.
Handwritten notes, Shopify's Meta integration, and influencer seeding.Welcome to the 2250(!) new marketers and founders who joined last week!This week we're bringing you a few ecom tactics. Specifically, we're covering handwritten notes, Shopify's Meta integration, and
Ad copy, product-market fit, and free trial conversions.Welcome to the 905 new marketers and founders who joined last week!This week we're covering ad copy, product-market fit, and free trial conversions.
Direct mail automation, price anchoring, and backlinksWelcome to the 1,738 new marketers and founders who joined last week!This week we're covering direct mail automation, price anchoring, and backlinks.
SaaS Growth Through Good Old-Fashioned Outreach with Bernard Huang of ClearscopeBernard Huang shares how he grew his SEO SaaS company Clearscope through cold outreach and something he calls "professional relationship management."